July 14, 2009

Ode to the Blue Shirt


To some, Billy Mays was just a loud, blue-shirt-wearing pitch man used to sell products you didn’t know you really needed. To others, like every-day inventors, Billy helped dreams of success and fortune come true.

Billy started his career as a travelling salesman crossing the country pitching household items like the Ultimate Chopper at tradeshows and fairs. In 1999, he got his big break selling OrangeGlo on the Home Shopping Network. What followed included dramatic success with products like OxyClean, Mighty Putty and the Awesome Auger.

The TV show, “Pitchmen” humanized him and showed Billy as not only a sales person, but a savvy marketer and loving family man. What becomes glaringly apparent while watching the show is that it’s Billy’s personal brand that inventors are drawn to to realize their dreams. While building brands like OxyClean, he was creating his own brand standing for trust, quality and value.

It’s a success story built one commercial at a time…“As Seen on TV.”

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