Review of PTMG Speaking Engagement

On April 1, 2008 Brannon Cashion, Senior Vice President of Addison Whitney, spoke at the Pharmaceutical Trade Marks Group (PTMG) in Dublin, Ireland. Brannon addressed the topic, from a brand consultant’s perspective, of launching a new pharmaceutical brand name. Thanks to Jeremy Phillips and IPKat team for reviewing the conference.

By: Trista Thielker