February 01, 2009

Super Bowl Brands: GoDaddy


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Move over Janet Jackson, your wardrobe malfunction isn’t the only risqué entry in the Super Bowl history books. GoDaddy.com, the world’s largest online domain name registrar, will run one 30 second advertisement during the 2009 Super Bowl that will be sure to catch your eye—if it airs.

GoDaddy has a losing record against the FOX network. Last year, Fox refused to air GoDaddy’s “Exposure” ad starring IndyCar® Series driver Danica Patrick. Instead, GoDaddy ran another ad directing viewers to visit the GoDaddy site to see “Exposure”. Also, in 2005 Fox refused to give a GoDaddy ad its encore performance after NFL officials questioned content.


Fox-2 : GoDaddy-0. Maybe Danica will be able to charm NBC.

This year, GoDaddy is letting the viewers choose which advertisement to air next Sunday. You can view the ads at GoDaddy.com (www.godaddy.com).

Both selections yet again feature Danica Patrick. The ad entitled “Baseball” finds Danica in the court room with a few busty co-stars disputing the issue of enhancement—and this time it’s not related to steroids. The “Shower” ad pushes the envelope a little further, displaying Danica in the shower while a few computer geeks look on.

Which ad will win the coveted Super Bowl spot? I’m voting for “Baseball”, simply because I think it is more likely to see the light of day.

Contributed by Laine Beyerl

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