Insperity | Taking it to the streets

March 24, 2011

On March 3, 2011, the Administaff family gathered to celebrate 25 years of success and a new beginning as Insperity. Some members of the Addison Whitney-Insperity team were lucky enough to attend and witness this magical evening. Picture this – Minute Maid Park home of the Houston Astros, deep in the heart of Texas, buzzing […]

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Insperity | Laying the Strategic Foundation

March 09, 2011

The extensive market research conducted among internal and external audiences helped provide critical insight to help drive both brand architecture and brand positioning recommendations. Addison Whitney worked closely with various business units to understand the existing brands, their key challenges, and how each could support the Administaff corporate brand. Like many B2B companies, a mostly […]

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Insperity | Gathering New Insights

March 07, 2011

When Administaff first approached Addison Whitney in late 2008, it was experiencing strategic challenges similar to many of our clients. In recent years, the company had grown through acquisitions and product development, creating a need to redefine who it is (brand positioning) and how its brands relate to one another (brand architecture). Founded in 1986, […]

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Introducing Insperity

March 04, 2011

…………………………………………………………………………………………………………………………………………………. For those of you who have been following our recent tweases (Twitter teases) noted by our hashtag #AW3095, you already know the news. For everyone else, it’s our pleasure to introduce Insperity, formerly Administaff. Addison Whitney has been working with the Insperity team since February 2009 and is so proud of its team’s hard […]

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