“Here’s to the crazy ones. The misfits. The rebels. The troublemakers. The round pegs in the square holes. The ones who see things differently. They’re not fond of rules. And they have no respect for the status quo. You can quote them, disagree with them, glorify or vilify them. About the only thing you can’t […]
Continue ReadingThe 6th Food Group: Crayons
August 25, 2010
cray·on / [krey-on, -uhn] –noun 1. a pointed stick or pencil of colored clay, chalk, wax, etc., used for drawing or coloring. 2. a drawing in crayons. –verb (used with object) 3. to draw or color with a crayon or crayons. –verb (used without object) 4. to make a drawing with crayons. When I hear […]
Continue ReadingAn app by any other name is the same
May 03, 2010
According to The American Marketing Association (AMA), a brand is defined as a “name, term, sign, symbol or design, or a combination of them intended to identify the goods and services of one seller or group of sellers and to differentiate them from those of other sellers.” Key word here = differentiation. My job entails […]
Continue ReadingIs a Band a Brand?
April 20, 2010
…………………………………………………………………………………………………………………………………………………. According to Black Eyed Peas’ frontman, will.i.am, his most definitely is. In a recent article published by The Wall Street Journal will.i.am defines his approach to corporate sponsors, “I consider us a brand. A brand always has stylized [PowerPoint] decks, from colors to fonts. Here’s our demographic. Here’s the reach. Here’s the potential. Here’s […]
Continue ReadingDid slot miss their shot?
September 22, 2009
Remember mixed tapes? The old school cassettes made for friends containing your favorite songs, with clever titles such as “Road Trip Mix 91″? Fast forward 20+ years and enter slotRadio. From the looks of their advertising, the new music player + music card is targeting moms … busy moms in particular (although really, what mom […]
Continue Reading