…………………………………………………………………………………………………………………………………………………. Congratulations or, as they say in Swedish, gratulerar IKEA for winning the Brand Salsa Topper award for Best Foreign Brand! To know more about the name IKEA and how IKEA names its products, check out an earlier post by Maghan! When assessing brands we in market research often ask respondents to share their initial […]
Continue ReadingBest Brand Strategy
March 16, 2009
…………………………………………………………………………………………………………………………………………………. A great brand strategy is akin to a broken record: Say one thing over and over. This consistency of message across brand touch points is what sets a brand apart from its competition and captures mindshare. Delivering on that message establishes ownership of a category and drives brand loyalty. One brand has been unwavering […]
Continue ReadingBest Tagline
March 13, 2009
…………………………………………………………………………………………………………………………………………………. And the Brand Salsa Topper for Best Tagline goes to…drum roll please…DUNKIN’ DONUTS!!!! With the snazzy phrase, “America Runs on Dunkin’,” the company as managed to win the hearts of everyday folks by basing its entire campaign on the concept that Dunkin’ Donuts helps you tackle any task at hand. Below is a little […]
Continue ReadingBest Breakout Brand
March 11, 2009
Granted the election has come and gone, but when thinking about some of the most memorable brands of 2008, there is only one that stands out in my mind as being remarkably impactful, groundbreaking and historical. The Brand Salsa Topper for Breakout Brand goes to “Obama”, and what has become the first political campaign marketed […]
Continue Reading2008 Brand Salsa Awards
March 09, 2009
January had the golden globes. February had the Oscars. But March has the most exciting awards of them all… the brand salsa Toppers! For the next two weeks, blog articles will be highlighting brands that gave stunning performances in 2008, including awards in the following categories: Best Breakout Brand Best Supporting Brands Best Foreign Language […]
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