Branding Cinderella – How March Madness Success Grows Small School Brands

March 16, 2016

For smaller universities and colleges, national exposure comes along very rarely (if ever), often as an invite into the exposure behemoth that is March Madness. This inclusion provides a seat at the table and in the tens millions of brackets printed, researched, debated, analyzed, filled out and monitored by people around the world. What better time to build your brand, especially if you are in the middle of a major rebrand and are looking to push your new name/logo forward into mainstream use?

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College Football’s Top 5 Brands

September 09, 2015

College football is a big-time player in the American sports scene, with billions of dollars spent and millions of fans heading to the stadium each weekend. With this enormous influence in our sports culture comes the emergence once again of brands who rival the biggest corporations in the world in terms of their brand equity. Here are the five college football brands who are tops among the rest.

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4 Ways Brands Can Top the Class in Back-to-School Branding

August 26, 2015

The days are getting shorter, there’s a chill in the air (at least for some of us) and football is back on the TV. That can mean one thing – be ready for the return of school buses during your morning commute and a flood of back-to-school ads coming your way. So, sharpen your pencils – here are four examples of how various brands can get an A+ in back-to-school branding.

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One Brand Family, Two Brands, How Many Brand Messages?

February 05, 2015

As we all know, advertising during the Super Bowl is the biggest decision for a brand’s marketing strategy of the year. It regularly ranks among the most-watched television events in history (this year’s edition actually broke the record for most TV viewers for any program ever), and as such the money and spotlight on the […]

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Brands We Loved in 2014

December 15, 2014

Welcome to Brands We Love Week! All week, we will be revealing what brands were our favorite this year, and we want to hear who you’d add to the list! Let us know what brands you loved in 2014, using the hashtag ‪#‎BrandsWeLove‬.

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Case Study Wednesday: Procter & Gamble

December 03, 2014

Case Study Wednesday: Procter & Gamble As one of the leading global branding firms, Addison Whitney is behind some of the world’s strongest and most iconic brands. We’re proud of the work we do for all of our clients and love sharing our stories. That’s why we’ve launched “Case Study Wednesday”, where we highlight one of […]

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Case Study Wednesday: Carnival Cruise Lines

November 19, 2014

Case Study Wednesday: Carnival Cruise Lines Addison Whitney’s ongoing relationship with Carnival Cruise Lines is a testament to our client-first mentality. We’ve supported the cruise line with projects ranging from bar and restaurant identities to social and recreational brands. These branded experiences can be found on several Carnival ships. RedFrog Pub and ThirstyFrog Red Lager […]

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