For our December Helping Hands event, AW chose to sponsor the Christmas Village Toy Store at the request of one of our visual designers. It is a suggestion that many AW employees embraced, as the excitement of children at Christmas far outweighs our own as adults.The inspiration came in 2006 for The Christmas Village Toy […]
Continue Reading24 Hours of Booty
August 03, 2010
…………………………………………………………………………………………………………………………………………………. This weekend, more than 1,200 cyclists converged on Charlotte for 24 Hours of Booty. For 24 hours, cyclists rode a nearly three mile loop around the Myers Park neighborhood in a sign of unity against all types of cancer. This annual event raises money for cancer research and survivorship. This year, participants raised more […]
Continue ReadingDog-Gone Marketing
July 09, 2008
…………………………………………………………………………………………………………………………………………………. Man’s best friend has become a marketer’s dream. It’s no longer simply designer carriers and rhinestone-studded leashes. Today’s pups are surrounded by as many luxury labels and fashion trends as the rest of us. With clever brand names to boot.
Continue ReadingIKEA: You buy it, you pronounce it
June 30, 2008
The ground has been officially broken: IKEA (pronounced “eye-KEY-uh”) is coming to Charlotte. The Swedish mega-store is known for its affordable home furnishings, tasty meatballs, and distinctive Scandinavian names. And while the word-nerd in me gets jiggy at the sight of products named POÄNG and BESTÅ ENÖN, some may think that IKEA simply enjoys seeing […]
Continue ReadingUptown is Downtown
May 20, 2008
Most people, when they first come to Charlotte, are confused by the use of “uptown” and “downtown” to refer to the center city. Typically, cities refer to their center business district as “downtown.” Is “uptown” different than “downtown”? Not in Charlotte.
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