…………………………………………………………………………………………………………………………………………………. Is there any Christmas character more iconic than Santa Claus? The belly o’ jelly, the tress-dressed face and the bright red suit with snowy fur all wrap up to create the jolliest man we know.While you can buy Coke anytime and almost anywhere, my favorite holiday brand is Santa himself. We can thank Coca-Cola […]
Continue ReadingOptimism Pays Off?
September 29, 2009
…………………………………………………………………………………………………………………………………………………. If you’re a soft drink company what do you do to keep market share high in a down economy? Let the good times roll, and put on a happy face? Well, I’m not sure, but that certainly seems like the plan for mega giants PepsiCo and Coca-Cola. According to Pepsi, 95% of their target […]
Continue ReadingThe Power of a Brand Name
September 03, 2009
Image from www.taglines.org …………………………………………………………………………………………………………………………………………………. What makes a great tagline? Is it longevity; has it endured the test of time? What about influence; has it exercised influence on our culture, media, and language? Or maybe is it originality; has it set new trends or broken through barriers in the advertising industry? Most likely, it’s a combination […]
Continue ReadingA Brand New World
June 10, 2009
…………………………………………………………………………………………………………………………………………………. Out with the old, in with the new. In order to keep up with our fast-paced marketplace, companies, products, and services are constantly exploring fresh ideas and new identities. Many of these rebranding efforts result from a number of needs including, but not limited to: ridding a company of negative connotations, entering a product […]
Continue ReadingSuper Bowl Brands: Coke
January 29, 2009
…………………………………………………………………………………………………………………………………………………. It’s no secret that Coca-Cola is one of the world’s favorite soft drinks, so it only seems natural that it would be one of the top dogs in Super bowl advertising. This veteran has a portfolio of over one hundred years of advertising, and continues to create commercials we all know and love. One […]
Continue ReadingSign Language & Branding
May 29, 2008
…………………………………………………………………………………………………………………………………………………. As I was reading (and watching) more about The Gratitude Campaign, I noticed that the sign in the video for “Thank You” was different than the American Sign Language (ASL) one I knew. That got me curious about how the Deaf community creates new signs. New words are introduced all the time, in all […]
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