…………………………………………………………………………………………………………………………………………………. With the economy slowing, many consumer brands are feeling the pressure to keep customers spending, which means better deals for us! Listed below are just a few brands that are attempting to leverage the recent economic crisis. TARGET: Target’s new TV ad campaign focuses on a more cost friendly approach to everyday life. The […]
Continue ReadingWherefore art thou Bailout?
October 02, 2008
John McCain recently had an interesting proposal: instead of calling the revised $700+ billion financial package that’s heading from the senate to the house a ‘bailout’, we should refer to it as a ‘rescue’. This change in verbiage might provide the shift in outlook necessary for both government and public buy-in. In other words: whereas […]
Continue ReadingNASCAR, Marketing, & Receding Economy
May 19, 2008
…………………………………………………………………………………………………………………………………………………. Every media channel is buzzing with talk of a possible receding economy and I started wondering how this might affect future marketing initiatives. I then came across an article titled, Racing through Recession: Brand Lessons from the Daytona 500.
Continue ReadingVamos a Wal Mart!
May 14, 2008
It’s rough out there. The GDP is growing at an anemic rate, and while experts may not be using the R-word just yet, there is no doubt that we are in an economic downturn. And with a sluggish economy comes consumers who are more and more selective about where and why they spend their money. […]
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