There are certain brands that fascinate me and I can never learn enough about them. Google is one of those brands. I recently finished Douglas Edwards’ book “I’m Feeling Lucky: The Confessions of Google Employee Number 59” and I can’t stop talking about it. Just ask my coworkers – it’s been Google does this and […]
Continue ReadingThe Pros and Cons of Ice Cream Sandwich
October 21, 2011
Typically our clients use an intentionally obscure project name to avoid internal rallying around the code name. Google seemed to embrace the methodology of marketing the code name, and has built an entire strategy out of the process. Enter Ice Cream Sandwich. While I’m all for food references and love the imagery evoked by […]
Continue ReadingThe Many Faces of Google
July 14, 2010
I don’t know about you, but for some reason it always makes my day when Google features one of their custom logos. For those of you that have managed to miss this occurrence, don’t worry. You’re bound to catch one eventually. While usually these alternative logos are in celebration of holidays and historic events, Google […]
Continue ReadingA Search Engine By Any Other Name
April 07, 2010
In a April Fool’s shoutout to one of the many cities hoping to woo its high speed fiber-optics, Google (temporarily) changed its name to Topeka. In the past several months, Topeka, KS and several other cities have changed their own names in hopes of gaining Google’s attention and a spot as a test site for […]
Continue ReadingNew Ways to Give Back and Get Involved!
July 28, 2009
…………………………………………………………………………………………………………………………………………………. Google and Yahoo compete for our questions and curiosities. Now they both lend their powerful search engines to help us give back and get involved in our communities.
Continue ReadingThe Knight and The Hare
July 22, 2008
My recent wedding presents me with a personal re-branding opportunity and a potential new revenue generating stream for Addison Whitney. I face a question that thousands of others do after marriage- Do I take my husband’s name, hyphenate or keep my current name? Could Addison Whitney solve this dilemma for me and thousands of other […]
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