Infomercial Brands: Tempur-pedic

May 15, 2009

…………………………………………………………………………………………………………………………………………………. Ever been awake at 2:00 am surfing through the channels, hoping to find something to bore you into a deep slumber? Well I have, and I always seem to stumble across the infomercial for the Tempur-pedic® Sleep System, made famous by it’s ads promoting jumping on the bed with a full wine glass of […]

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Infomercial Brands: KABOOM!

May 13, 2009

I’m a sucker for an onomatopoeia –and KABOOM! packs quite a punch. This high powered bathroom cleaner (and ancillary products such as Bowl Blaster) uses aggressive naming to let consumers know this product is ready to show your bathroom who’s boss. The only thing that will get your tub, toilet and tile cleaner than KABOOM! […]

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Infomercial Brands: PedEgg

May 07, 2009

In the market for a brand new foot file? Aren’t we all? Now you can have the smooth, beautiful soles you have always dreamed about. The PedEgg™ is a revolutionary foot file that gently removes callouses and dead skin—with a cutting-edge name to boot. PedEgg ingeniously pairs the prefix “-Ped”, from ‘podiatry’, with “-Egg”, a […]

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As Named on TV

December 05, 2008

…………………………………………………………………………………………………………………………………………………. Anyone who watches television between the hours of 10pm to 6am is no stranger to the hypnotic lull of the infomercial. In the wee hours of the morning while I am battling the occasional bout of insomnia, I find myself amazed by the power of an oxygen based cleaner, or convinced that an air […]

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