Caribou Coffee is undergoing a makeover! Moving away from the ski lodge atmosphere, the new look will be less regional and more contemporary, “a fresh variation of the same elements” according to the company’s website. The new brand look includes a new logo, color palette and design elements. The caribou has been reworked and now […]
Continue ReadingHe Said She Said: Memorex Logo
…………………………………………………………………………………………………………………………………………………. He Said: I must say that I never thought there was anything wrong with the previous Memorex logo. Sure the colors might have been a little dated (pre 2000), but I enjoyed the simplicity. That is why I believe this new logo is a nice transition into the modern era. Of course it has […]
Continue ReadingHe Said She Said: Walmart’s New Logo
…………………………………………………………………………………………………………………………………………………. He Said… Walmart’s old, stodgy logo needed a makeover…bad…The new typeface is more approachable, and friendly. Although I see the rationale behind the “spark” icon, its seems completely generic, and resembles a loading sign for a YouTube video…all and all the new logo is still a step ahead of the old. Eventually this logo […]
Continue ReadingBanning Pharmaceutical Logos in Hospitals
A health system located in Minnesota and Wisconsin recently prohibited all branded materials within its 4 hospitals and 17 clinics. This new policy, that has been said to be “one of the toughest in the nation,” prohibits pharmaceutical companies from influencing doctors by limiting and controlling interaction between drug reps and doctors and excluding everything […]
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