………………………………………………………………………………………………………………………………………………….Did you hear that noise earlier last week? It was the sound of millions of Americans rejoicing. Why? The McRib is back, of course. Considering there’s a McDonald’s on every corner, it’s interesting how McDonald’s has been able to make a pork sandwich so exclusive. Thousands wait for sightings each year on the McRib locator […]
Continue ReadingWill the real Burger King please stand up?
October 15, 2009
…………………………………………………………………………………………………………………………………………………. This week, Burger King unveiled its new futuristic 20/20 store concept. Wow. The only thing missing from this concept is George Jetson and his boy Elroy. This announcement follows another recent fast food makeover from McDonald’s that has designed a comfortable, café-like atmosphere. These makeovers are designed to increase dine-in traffic and compete head-to-head […]
Continue ReadingI’m Lovin It?
September 24, 2009
…………………………………………………………………………………………………………………………………………………. Every morning on my way to work I drive past McDonald’s, and every morning I can’t help but ask myself… is it really possible? Is it possible that the days of Ronald McDonald, happy meals, and gigantic golden arches are really over? The McDonald’s Company began raising eyebrows in 2003 when executives decided it […]
Continue ReadingSmall is the New Big
April 08, 2009
…………………………………………………………………………………………………………………………………………………. Apparently I’ve been out of the loop recently when it comes to how much a person is supposed to consume during a meal. Does “value meal” now mean that you only need one to feed your whole family? I know that these larger than life sizes have been around for a while. We’ve all […]
Continue ReadingFast Food Fads
January 16, 2009
…………………………………………………………………………………………………………………………………………………. I am going to go head and admit to the world that I eat fast food on a regular basis. My meals quite frequently consist of the following keywords: Double cheese, Nuggets, Soft taco, Crispy Chicken, and 6 inch turkey on wheat (when I’m feeling conservative). I’ve brought a salad to work for lunch. […]
Continue ReadingNickname it!
June 27, 2008
I’m going to hop in my Beamer and grab some Mickey D’s for lunch! I guarantee that you understood exactly what I meant when you read that sentence. In today’s world, we’ve become accustomed to using nicknames in place of brand names, but have you ever stopped to wonder HOW these brand names become nicknames? […]
Continue ReadingLovemark Branding
June 24, 2008
Lovemarks. No, I’m not talking about the possible cause for a rapid increase in turtle neck sales among high school girls. According to Kevin Roberts, author of Lovemarks: The Future Beyond Brands, making an emotional connection with your consumers, earning their respect and love, will yield brand loyalty.
Continue ReadingSign Language & Branding
May 29, 2008
…………………………………………………………………………………………………………………………………………………. As I was reading (and watching) more about The Gratitude Campaign, I noticed that the sign in the video for “Thank You” was different than the American Sign Language (ASL) one I knew. That got me curious about how the Deaf community creates new signs. New words are introduced all the time, in all […]
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