As a native of Chicago, I was astounded to hear rumors about the potential renaming of The Sears Tower. The famous Illinois skyscraper reigned as the tallest building in the world for quite some time, and still remains among the top ten loftiest structures. Appropriately named, The Sears Tower was designed as the headquarters for […]
Continue ReadingDon’t blame it, name it!
September 24, 2008
It’s a scary time for those on both Wall street and Main street. But let’s try and make some of that proverbial lemonade out of a sour economy. I don’t know about you but when I hear ‘sub-prime meltdown’, I think of something off the menu at Quiznos. I think we should take this opportunity […]
Continue ReadingThe $99 Brand Name
July 25, 2008
…………………………………………………………………………………………………………………………………………………. In an effort to reduce the intimidation factor at the beginning of a new project, we often tell our clients that while they may not realize it, every one of them has naming experience. We’ve all named something in our lives, be it a pet, a child, or a nickname for our car or […]
Continue ReadingYou Do What for a Living?
April 16, 2008
“Wow is that like branding a cow?” or “You must be really creative to do that!” … That’s what people say when I tell them what I do for a living. My name is Kelly, and I am a “brand namer,” a Senior Associate of Verbal Branding to be exact. “You guys must sit around […]
Continue Reading