…………………………………………………………………………………………………………………………………………………. According to Black Eyed Peas’ frontman, will.i.am, his most definitely is. In a recent article published by The Wall Street Journal will.i.am defines his approach to corporate sponsors, “I consider us a brand. A brand always has stylized [PowerPoint] decks, from colors to fonts. Here’s our demographic. Here’s the reach. Here’s the potential. Here’s […]
Continue ReadingGo Forth and Add!
April 09, 2010
As we have learned from the Chevy Nova, it is important to perform an accurate linguistic screen in all markets where you intend to launch your product. As you may have heard, the Nova was not such a big hit with Spanish-speakers. Translated literally, its name means “star” but when spoken it sounds like “no […]
Continue ReadingBring on the ads!
January 28, 2010
So it looks like this year’s Super Bowl will be the Saints versus the Colts. Boring. Bring on the commercials! This year, the price of a Super Bowl ad has dropped to around $2.5 million from $3 million last year. In addition, some of Super Bowl past’s most iconic brands have dropped out this year. […]
Continue ReadingThe Power of a Brand Name
September 03, 2009
Image from www.taglines.org …………………………………………………………………………………………………………………………………………………. What makes a great tagline? Is it longevity; has it endured the test of time? What about influence; has it exercised influence on our culture, media, and language? Or maybe is it originality; has it set new trends or broken through barriers in the advertising industry? Most likely, it’s a combination […]
Continue ReadingSuper Bowl Brands: Coke
January 29, 2009
…………………………………………………………………………………………………………………………………………………. It’s no secret that Coca-Cola is one of the world’s favorite soft drinks, so it only seems natural that it would be one of the top dogs in Super bowl advertising. This veteran has a portfolio of over one hundred years of advertising, and continues to create commercials we all know and love. One […]
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