…………………………………………………………………………………………………………………………………………………. If you’re a soft drink company what do you do to keep market share high in a down economy? Let the good times roll, and put on a happy face? Well, I’m not sure, but that certainly seems like the plan for mega giants PepsiCo and Coca-Cola. According to Pepsi, 95% of their target […]
Continue ReadingSuper Bowl Brands: Pepsi
January 30, 2009
…………………………………………………………………………………………………………………………………………………. PepsiCo has initiated some intense renovations since the end of its 40-year relationship with Ad agency BBDO. With several of its beverage brands undergoing facelifts, Pepsi may use Super Bowl 44 as a bit of a debutante ball. Pepsi Cola, famous for using comical celebrity endorsements in its super bowl spots, will likely put […]
Continue ReadingSuper Bowl Brands: Pedigree
January 28, 2009
…………………………………………………………………………………………………………………………………………………. Name: Pedigree, the third largest dog food brand owned by Mars, is widely associated with heart-warming commercials featuring dogs and puppies. The name “Pedigree” actually comes from the Old French phrase “pie du grue” meaning “crane’s foot,” which alludes to the spreading lines used in genealogical charts. Today, we directly associate the word “pedigree” […]
Continue ReadingSuper Bowl Brands: Doritos
January 24, 2009
…………………………………………………………………………………………………………………………………………………. PepsiCo’s Frito-Lay brand, Doritos, might be on to something. With air time alone costing approximately $3million for a 30 second spot, who has the money to pay an advertising agency to make the actual commercial? History: For the third year in a row now, Doritos has launched their “Crash the Super Bowl” contest in […]
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