…………………………………………………………………………………………………………………………………………………. So we’ve seen all jorts (jeans + shorts) and jeggings (jeans + leggings) but a jiaper?!? Jeepers! Must we subject our little ones to American’s obsession with denim by putting them in a diaper disguised as a jean brief? According to Huggies (and 4 enthusiastic mothers’ reviews on target.com) we should. Would you dress […]
Continue ReadingBranding on a Budget
October 20, 2008
…………………………………………………………………………………………………………………………………………………. With the economy slowing, many consumer brands are feeling the pressure to keep customers spending, which means better deals for us! Listed below are just a few brands that are attempting to leverage the recent economic crisis. TARGET: Target’s new TV ad campaign focuses on a more cost friendly approach to everyday life. The […]
Continue ReadingPink Branding for Breast Cancer Awareness
September 29, 2008
…………………………………………………………………………………………………………………………………………………. If you’ve been to Target or your local grocery store recently, you’ve probably noticed a lot of pink packages and displays. October is Breast Cancer Awareness Month and many brands are doing their part to support breast cancer research and raise awareness of the disease. Consumer product brands such as HP, KitchenAid, and One […]
Continue ReadingHe Said She Said: Walmart’s New Logo
July 16, 2008
…………………………………………………………………………………………………………………………………………………. He Said… Walmart’s old, stodgy logo needed a makeover…bad…The new typeface is more approachable, and friendly. Although I see the rationale behind the “spark” icon, its seems completely generic, and resembles a loading sign for a YouTube video…all and all the new logo is still a step ahead of the old. Eventually this logo […]
Continue ReadingNickname it!
June 27, 2008
I’m going to hop in my Beamer and grab some Mickey D’s for lunch! I guarantee that you understood exactly what I meant when you read that sentence. In today’s world, we’ve become accustomed to using nicknames in place of brand names, but have you ever stopped to wonder HOW these brand names become nicknames? […]
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