There’s one branded element that may hold the title as the most watched and most overlooked branding of the entire event – the actual floors on which the games are played. Yes, March Madness branding is so all-encompassing that even the very playing surfaces are incorporated into the overall brand profile and given a high level of attention to ensure they are both brand compliant but also provide their own unique addition to the visual branding.
Continue ReadingWelcome Emmerson Rose Everidge
May 04, 2011
The entire Addison Whitney team would like to welcome Emmerson Rose Everidge to our family. As our newest “designer-in-training”, Emmerson will learn from the best, our very own Kristin Everidge, Manager of Visual Branding. Baby E was born April 28th at 7:53am, weighing 8lbs, 10oz and 20 1/4″ long. Congratulations Kristin and Brannon. We are […]
Continue ReadingEmployee Feature: Kristin Everidge
November 14, 2008
Name: Kristin Everidge Job & Company: Manager, Visual Branding for Addison Whitney On a road trip, my staple convenience store purchase is: FUNYUNS, Cheerwine and Chewy SweetTarts. I limit myself to only eating these less than nutritious items when I am on the road.
Continue ReadingColor Psychology: The Relationship Between Color & Branding
August 13, 2008
…………………………………………………………………………………………………………………………………………………. How does color affect our everyday life? We are bombarded with brands from sunup to sundown, but have you ever thought about what role color plays? First, color affects us on a subconscious level. Color psychologists have found that the brain subconsciously notices color before shape and wording!
Continue ReadingThe Business of Design
July 22, 2008
Joseph DeSetto, author of Flash MX. Rich Media for the Web was recently in Charlotte interviewing designers for his new book: The Business of Design, due out today. The Business of Design will cover topics including legal and ethical issues, assets such as fonts and photography, and pricing and bidding on new jobs. DeSetto interviewed […]
Continue ReadingVisual Branding Team Recognized in American Corporate Identity 2009
July 02, 2008
The Visual Branding Team at Addison Whitney recently received recognition from the American Corporate Identity national design competition for their work on the LiquiSoft visual brand, created for Banner Pharmacaps. LiquiSoft is a new chewable, liquid-filled softgel designed with pediatric and senior populations in mind. The team was also awarded for their work with Parker […]
Continue Reading