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	<title> &#187; Guest Blogger</title>
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		<title>The new Carolina Panthers: A good look?</title>
		<link>http://www.brandsalsa.com/uncategorized/the-new-carolina-panthers-a-good-look/</link>
		<comments>http://www.brandsalsa.com/uncategorized/the-new-carolina-panthers-a-good-look/#comments</comments>
		<pubDate>Wed, 01 Feb 2012 14:20:57 +0000</pubDate>
		<dc:creator>Guest Blogger</dc:creator>
				<category><![CDATA[Uncategorized]]></category>

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		<description><![CDATA[The Carolina Panthers subtly introduced a new evolution of their logo this week, and I must say as a diehard Panthers fan (and a seasoned graphic designer), a part of me cringed. Don’t get me wrong, I’m not opposed to a change and the new identity isn’t necessarily worse off. But it’s the opportunities that [...]]]></description>
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		<title>Walmart Creates Own Version of Reality TV Show</title>
		<link>http://www.brandsalsa.com/uncategorized/walmart-creates-own-version-of-reality-tv-show/</link>
		<comments>http://www.brandsalsa.com/uncategorized/walmart-creates-own-version-of-reality-tv-show/#comments</comments>
		<pubDate>Tue, 24 Jan 2012 15:41:34 +0000</pubDate>
		<dc:creator>Guest Blogger</dc:creator>
				<category><![CDATA[Uncategorized]]></category>

		<guid isPermaLink="false">http://www.brandsalsa.com/?p=6040</guid>
		<description><![CDATA[Recently, Walmart has announced its own version of a reality TV show called “Get on the Shelf.” This new program is run by @Walmartlabs’ social media and ecommerce division. So exactly how does the “Get on the Shelf” program work? Walmart has welcomed all companies to submit a submission video online about why their product [...]]]></description>
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		<title>NFL Brand Playoffs</title>
		<link>http://www.brandsalsa.com/sports/nfl-brand-playoffs/</link>
		<comments>http://www.brandsalsa.com/sports/nfl-brand-playoffs/#comments</comments>
		<pubDate>Sat, 21 Jan 2012 14:30:47 +0000</pubDate>
		<dc:creator>Guest Blogger</dc:creator>
				<category><![CDATA[Addison Whitney]]></category>
		<category><![CDATA[Logo Design]]></category>
		<category><![CDATA[Naming]]></category>
		<category><![CDATA[Sports]]></category>
		<category><![CDATA[Super Bowl]]></category>

		<guid isPermaLink="false">http://www.brandsalsa.com/?p=5970</guid>
		<description><![CDATA[In the upcoming round of the NFL playoffs, four teams will face off for a chance to play in the Super Bowl. But if it were a contest of brand strategy, which two teams would most deserve to compete on February 6th? Names: In the renaming of the New England Patriots in 1971 (originally the [...]]]></description>
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		<title>Iconic Brand Files for Bankruptcy</title>
		<link>http://www.brandsalsa.com/uncategorized/iconic-brand-files-for-bankruptcy/</link>
		<comments>http://www.brandsalsa.com/uncategorized/iconic-brand-files-for-bankruptcy/#comments</comments>
		<pubDate>Thu, 19 Jan 2012 16:23:18 +0000</pubDate>
		<dc:creator>Guest Blogger</dc:creator>
				<category><![CDATA[Branding]]></category>
		<category><![CDATA[Food]]></category>
		<category><![CDATA[Uncategorized]]></category>

		<guid isPermaLink="false">http://www.brandsalsa.com/?p=6011</guid>
		<description><![CDATA[As many of you may have heard, Hostess, the maker of Twinkies, Ho Hos, Wonderbread, and many other food products we all know and love, has filed for bankruptcy. Hostess, who also filed for bankruptcy in 2009, has been fighting $860 million in debt. But do not run out to your local grocery store and [...]]]></description>
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		<title>Branding Politics</title>
		<link>http://www.brandsalsa.com/uncategorized/branding-politics/</link>
		<comments>http://www.brandsalsa.com/uncategorized/branding-politics/#comments</comments>
		<pubDate>Fri, 13 Jan 2012 21:47:16 +0000</pubDate>
		<dc:creator>Guest Blogger</dc:creator>
				<category><![CDATA[Uncategorized]]></category>

		<guid isPermaLink="false">http://www.brandsalsa.com/?p=5942</guid>
		<description><![CDATA[How are branding and politics related? Does a political candidate as an individual constitute a brand? Should maintaining a candidate’s brand be at the forefront of campaign strategy? There are mixed reviews from experts in the industry, but in today’s political climate it’s impossible to ignore the importance of a candidate’s logo, slogan and brand [...]]]></description>
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		<title>Fashion Brands Utilize Social Media to Gain New Loyalists</title>
		<link>http://www.brandsalsa.com/uncategorized/fashion-brands-utilize-social-media-to-gain-new-loyalists/</link>
		<comments>http://www.brandsalsa.com/uncategorized/fashion-brands-utilize-social-media-to-gain-new-loyalists/#comments</comments>
		<pubDate>Fri, 04 Nov 2011 12:35:58 +0000</pubDate>
		<dc:creator>Guest Blogger</dc:creator>
				<category><![CDATA[Uncategorized]]></category>

		<guid isPermaLink="false">http://www.brandsalsa.com/?p=5818</guid>
		<description><![CDATA[In the world of branding there is one thing that you can always count on; the desires of your consumer are ever-changing. In today’s economic climate the brands that survive are those that are so innovative that they meet the desires of their consumers before the individual even discovers their desire. As we prepare for [...]]]></description>
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		<title>GLEANING FOR MEANING!</title>
		<link>http://www.brandsalsa.com/uncategorized/gleaning-for-meaning/</link>
		<comments>http://www.brandsalsa.com/uncategorized/gleaning-for-meaning/#comments</comments>
		<pubDate>Wed, 19 Oct 2011 19:45:01 +0000</pubDate>
		<dc:creator>Guest Blogger</dc:creator>
				<category><![CDATA[Uncategorized]]></category>

		<guid isPermaLink="false">http://www.brandsalsa.com/?p=5715</guid>
		<description><![CDATA[Dedicated Addison Whitney employees gathered together early this Saturday morning at a farm in Midland, NC for Addison Whitney Helping Hands to GLEAN! Now what exactly is Gleaning? According to Wikipedia, “Gleaning is the act of collecting leftover crops from farmers&#8217; fields after they have been commercially harvested or on fields where it is not [...]]]></description>
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		<title>Shopping for your Personal Brand</title>
		<link>http://www.brandsalsa.com/uncategorized/shopping-for-your-personal-brand/</link>
		<comments>http://www.brandsalsa.com/uncategorized/shopping-for-your-personal-brand/#comments</comments>
		<pubDate>Wed, 12 Oct 2011 13:01:07 +0000</pubDate>
		<dc:creator>Guest Blogger</dc:creator>
				<category><![CDATA[Uncategorized]]></category>

		<guid isPermaLink="false">http://www.brandsalsa.com/?p=5663</guid>
		<description><![CDATA[How many times have you heard “Those shoes are so you” or “That dress really suits your personality”? Personal style is a form of self-expression. Neon-colored tights may say “I’m a risk-taker.” An a-line skirt and a turtleneck may say “I’m conservative”. When we purchase pieces of clothing, we are defining our personal style. In [...]]]></description>
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		<title>What&#8217;s in an Arch?</title>
		<link>http://www.brandsalsa.com/branding/whats-in-an-arch/</link>
		<comments>http://www.brandsalsa.com/branding/whats-in-an-arch/#comments</comments>
		<pubDate>Mon, 10 Oct 2011 13:35:01 +0000</pubDate>
		<dc:creator>Guest Blogger</dc:creator>
				<category><![CDATA[Branding]]></category>
		<category><![CDATA[Consumer]]></category>

		<guid isPermaLink="false">http://www.brandsalsa.com/?p=5605</guid>
		<description><![CDATA[…McDonald’s Golden Arch of course! This familiar logo was designed in 1953 when Richard and Maurice McDonald built their first franchised outlet. It was originally used to symbolize the “M” for McDonald’s, but how little did we know that this simple Golden Arch would evolve into something much more. What do you think of when [...]]]></description>
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		<title>RedaKai Has Come Alive!</title>
		<link>http://www.brandsalsa.com/uncategorized/redakai-has-come-alive/</link>
		<comments>http://www.brandsalsa.com/uncategorized/redakai-has-come-alive/#comments</comments>
		<pubDate>Thu, 29 Sep 2011 13:30:22 +0000</pubDate>
		<dc:creator>Guest Blogger</dc:creator>
				<category><![CDATA[Uncategorized]]></category>

		<guid isPermaLink="false">http://www.brandsalsa.com/?p=5581</guid>
		<description><![CDATA[It’s not often that Addison Whitney has the opportunity to name a toy or a game, but RedaKai is a perfect example of our rise to the challenge. Spin Master engaged Addison Whitney to create a name for what has become an animated television series, in a joint venture with Marathon Media, complemented by an [...]]]></description>
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