<?xml version="1.0" encoding="UTF-8"?>
<rss version="2.0"
	xmlns:content="http://purl.org/rss/1.0/modules/content/"
	xmlns:wfw="http://wellformedweb.org/CommentAPI/"
	xmlns:dc="http://purl.org/dc/elements/1.1/"
	xmlns:atom="http://www.w3.org/2005/Atom"
	xmlns:sy="http://purl.org/rss/1.0/modules/syndication/"
	xmlns:slash="http://purl.org/rss/1.0/modules/slash/"
	xmlns:itunes="http://www.itunes.com/dtds/podcast-1.0.dtd"
xmlns:rawvoice="http://www.rawvoice.com/rawvoiceRssModule/"
>

<channel>
	<title> &#187; Branding</title>
	<atom:link href="http://www.brandsalsa.com/category/branding/feed/" rel="self" type="application/rss+xml" />
	<link>http://www.brandsalsa.com</link>
	<description></description>
	<lastBuildDate>Wed, 01 Feb 2012 14:20:57 +0000</lastBuildDate>
	<language>en</language>
	<sy:updatePeriod>hourly</sy:updatePeriod>
	<sy:updateFrequency>1</sy:updateFrequency>
	<generator>http://wordpress.org/?v=3.1</generator>
<!-- podcast_generator="Blubrry PowerPress/2.0.3" -->
	<itunes:summary></itunes:summary>
	<itunes:explicit>no</itunes:explicit>
	<itunes:image href="http://www.brandsalsa.com/wp-content/plugins/powerpress/itunes_default.jpg" />
	<itunes:subtitle></itunes:subtitle>
	<image>
		<title> &#187; Branding</title>
		<url>http://www.brandsalsa.com/wp-content/plugins/powerpress/rss_default.jpg</url>
		<link>http://www.brandsalsa.com/category/branding/</link>
	</image>
		<item>
		<title>Iconic Brand Files for Bankruptcy</title>
		<link>http://www.brandsalsa.com/uncategorized/iconic-brand-files-for-bankruptcy/</link>
		<comments>http://www.brandsalsa.com/uncategorized/iconic-brand-files-for-bankruptcy/#comments</comments>
		<pubDate>Thu, 19 Jan 2012 16:23:18 +0000</pubDate>
		<dc:creator>Guest Blogger</dc:creator>
				<category><![CDATA[Branding]]></category>
		<category><![CDATA[Food]]></category>
		<category><![CDATA[Uncategorized]]></category>

		<guid isPermaLink="false">http://www.brandsalsa.com/?p=6011</guid>
		<description><![CDATA[As many of you may have heard, Hostess, the maker of Twinkies, Ho Hos, Wonderbread, and many other food products we all know and love, has filed for bankruptcy. Hostess, who also filed for bankruptcy in 2009, has been fighting $860 million in debt. But do not run out to your local grocery store and [...]]]></description>
		<wfw:commentRss>http://www.brandsalsa.com/uncategorized/iconic-brand-files-for-bankruptcy/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Google This and Google That</title>
		<link>http://www.brandsalsa.com/uncategorized/google-this-and-google-that/</link>
		<comments>http://www.brandsalsa.com/uncategorized/google-this-and-google-that/#comments</comments>
		<pubDate>Tue, 10 Jan 2012 12:44:10 +0000</pubDate>
		<dc:creator>Beth Anne</dc:creator>
				<category><![CDATA[Branding]]></category>
		<category><![CDATA[Marketing]]></category>
		<category><![CDATA[Technology]]></category>
		<category><![CDATA[Uncategorized]]></category>
		<category><![CDATA[Web]]></category>
		<category><![CDATA[Douglas Edwards]]></category>
		<category><![CDATA[Google]]></category>
		<category><![CDATA[google culture]]></category>

		<guid isPermaLink="false">http://www.brandsalsa.com/?p=5924</guid>
		<description><![CDATA[There are certain brands that fascinate me and I can never learn enough about them. Google is one of those brands. I recently finished Douglas Edwards’ book “I’m Feeling Lucky: The Confessions of Google Employee Number 59” and I can’t stop talking about it. Just ask my coworkers – it’s been Google does this and [...]]]></description>
		<wfw:commentRss>http://www.brandsalsa.com/uncategorized/google-this-and-google-that/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Daily deal sites bring flavor to naming</title>
		<link>http://www.brandsalsa.com/uncategorized/daily-deal-sites-bring-flavor-to-naming/</link>
		<comments>http://www.brandsalsa.com/uncategorized/daily-deal-sites-bring-flavor-to-naming/#comments</comments>
		<pubDate>Wed, 09 Nov 2011 14:36:41 +0000</pubDate>
		<dc:creator>Paula Weigel</dc:creator>
				<category><![CDATA[Branding]]></category>
		<category><![CDATA[Uncategorized]]></category>
		<category><![CDATA[Verbal Branding]]></category>

		<guid isPermaLink="false">http://www.brandsalsa.com/?p=3656</guid>
		<description><![CDATA[It&#8217;s become a household name: Groupon &#8230; the fusion of &#8216;group&#8217; + &#8216;coupon&#8217; makes sense on all fronts from a naming perspective. The Groupon magic goes like this: Groupon negotiates huge discounts—usually 50-90% off—with popular businesses. They send the deals to thousands of subscribers in their free daily email, and then send the businesses a [...]]]></description>
		<wfw:commentRss>http://www.brandsalsa.com/uncategorized/daily-deal-sites-bring-flavor-to-naming/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Am I overreacting?</title>
		<link>http://www.brandsalsa.com/branding/am-i-overreacting/</link>
		<comments>http://www.brandsalsa.com/branding/am-i-overreacting/#comments</comments>
		<pubDate>Mon, 24 Oct 2011 14:32:38 +0000</pubDate>
		<dc:creator>Andrew Vollmer</dc:creator>
				<category><![CDATA[Brand Strategy]]></category>
		<category><![CDATA[Branding]]></category>
		<category><![CDATA[Verbal Branding]]></category>

		<guid isPermaLink="false">http://www.brandsalsa.com/?p=5764</guid>
		<description><![CDATA[We&#8217;ve all been through it before. We come across a personal issue, over-analyze the situation, and then respond with an unnecessary reaction (whoops&#8230;). Well, the same thing can happen to brands. We call it, over-branding. And it happens to the best of us&#8230; Over-branding Over-branding often occurs when a company recognizes an issue, tries to resolve [...]]]></description>
		<wfw:commentRss>http://www.brandsalsa.com/branding/am-i-overreacting/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>The Pros and Cons of Ice Cream Sandwich</title>
		<link>http://www.brandsalsa.com/branding/the-pros-and-cons-of-ice-cream-sandwich/</link>
		<comments>http://www.brandsalsa.com/branding/the-pros-and-cons-of-ice-cream-sandwich/#comments</comments>
		<pubDate>Fri, 21 Oct 2011 13:27:41 +0000</pubDate>
		<dc:creator>Paula Weigel</dc:creator>
				<category><![CDATA[Branding]]></category>
		<category><![CDATA[Nomenclature]]></category>
		<category><![CDATA[Verbal Branding]]></category>
		<category><![CDATA[Continuity Strategies]]></category>
		<category><![CDATA[Google]]></category>
		<category><![CDATA[Ice Cream Sandwich]]></category>
		<category><![CDATA[Naming Strategies]]></category>

		<guid isPermaLink="false">http://www.brandsalsa.com/?p=5744</guid>
		<description><![CDATA[Typically our clients use an intentionally obscure project name to avoid internal rallying around the code name. Google seemed to embrace the methodology of marketing the code name, and has built an entire strategy out of the process. Enter Ice Cream Sandwich. &#160; While I&#8217;m all for food references and love the imagery evoked by [...]]]></description>
		<wfw:commentRss>http://www.brandsalsa.com/branding/the-pros-and-cons-of-ice-cream-sandwich/feed/</wfw:commentRss>
		<slash:comments>2</slash:comments>
		</item>
		<item>
		<title>Top Three Tips for Internal Branding</title>
		<link>http://www.brandsalsa.com/branding/top-three-tips-for-internal-branding/</link>
		<comments>http://www.brandsalsa.com/branding/top-three-tips-for-internal-branding/#comments</comments>
		<pubDate>Fri, 14 Oct 2011 14:53:39 +0000</pubDate>
		<dc:creator>Beth Anne</dc:creator>
				<category><![CDATA[Addison Whitney]]></category>
		<category><![CDATA[Brand Strategy]]></category>
		<category><![CDATA[Branding]]></category>
		<category><![CDATA[Consumer]]></category>
		<category><![CDATA[corporate identity]]></category>
		<category><![CDATA[Industrial]]></category>
		<category><![CDATA[Marketing]]></category>
		<category><![CDATA[Technology]]></category>
		<category><![CDATA[brand implementation]]></category>
		<category><![CDATA[brand socialization]]></category>
		<category><![CDATA[employee branding]]></category>
		<category><![CDATA[internal branding]]></category>

		<guid isPermaLink="false">http://www.brandsalsa.com/?p=5699</guid>
		<description><![CDATA[One of the keys to building a successful brand externally is to build your brand internally. Not only do your employees live and breathe the brand each day, but they are the ones communicating it to your current and future customers. So how do you develop a successful internal branding campaign? Here are a few [...]]]></description>
		<wfw:commentRss>http://www.brandsalsa.com/branding/top-three-tips-for-internal-branding/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>What&#8217;s in an Arch?</title>
		<link>http://www.brandsalsa.com/branding/whats-in-an-arch/</link>
		<comments>http://www.brandsalsa.com/branding/whats-in-an-arch/#comments</comments>
		<pubDate>Mon, 10 Oct 2011 13:35:01 +0000</pubDate>
		<dc:creator>Guest Blogger</dc:creator>
				<category><![CDATA[Branding]]></category>
		<category><![CDATA[Consumer]]></category>

		<guid isPermaLink="false">http://www.brandsalsa.com/?p=5605</guid>
		<description><![CDATA[…McDonald’s Golden Arch of course! This familiar logo was designed in 1953 when Richard and Maurice McDonald built their first franchised outlet. It was originally used to symbolize the “M” for McDonald’s, but how little did we know that this simple Golden Arch would evolve into something much more. What do you think of when [...]]]></description>
		<wfw:commentRss>http://www.brandsalsa.com/branding/whats-in-an-arch/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Here&#8217;s to Steve</title>
		<link>http://www.brandsalsa.com/branding/heres-to-steve/</link>
		<comments>http://www.brandsalsa.com/branding/heres-to-steve/#comments</comments>
		<pubDate>Thu, 06 Oct 2011 20:59:33 +0000</pubDate>
		<dc:creator>Beth Anne</dc:creator>
				<category><![CDATA[Branding]]></category>
		<category><![CDATA[Consumer]]></category>
		<category><![CDATA[Interesting]]></category>
		<category><![CDATA[Technology]]></category>
		<category><![CDATA[Apple]]></category>
		<category><![CDATA[RIP Steve]]></category>
		<category><![CDATA[Steve Jobs]]></category>

		<guid isPermaLink="false">http://www.brandsalsa.com/?p=5591</guid>
		<description><![CDATA[&#8220;Here’s to the crazy ones. The misfits. The rebels. The troublemakers. The round pegs in the square holes. The ones who see things differently. They’re not fond of rules. And they have no respect for the status quo. You can quote them, disagree with them, glorify or vilify them. About the only thing you can’t [...]]]></description>
		<wfw:commentRss>http://www.brandsalsa.com/branding/heres-to-steve/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>World Expo: Nation Branding</title>
		<link>http://www.brandsalsa.com/uncategorized/world-expo-nation-branding/</link>
		<comments>http://www.brandsalsa.com/uncategorized/world-expo-nation-branding/#comments</comments>
		<pubDate>Mon, 26 Sep 2011 18:32:08 +0000</pubDate>
		<dc:creator>Guest Blogger</dc:creator>
				<category><![CDATA[Brand Strategy]]></category>
		<category><![CDATA[Branding]]></category>
		<category><![CDATA[Contests]]></category>
		<category><![CDATA[Uncategorized]]></category>

		<guid isPermaLink="false">http://www.brandsalsa.com/?p=5552</guid>
		<description><![CDATA[To add to the previous blog post about nation branding, countries seem to be very interested in their reputations. They are making strides to manage their appearance in a globalized world. Countries realize that their reputation not only affects their tourism business, but also their economic stance in the marketplace. And where do countries go [...]]]></description>
		<wfw:commentRss>http://www.brandsalsa.com/uncategorized/world-expo-nation-branding/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Product Naming: Invisibelt</title>
		<link>http://www.brandsalsa.com/branding/product-naming-invisibelt/</link>
		<comments>http://www.brandsalsa.com/branding/product-naming-invisibelt/#comments</comments>
		<pubDate>Thu, 22 Sep 2011 14:34:28 +0000</pubDate>
		<dc:creator>Paula Weigel</dc:creator>
				<category><![CDATA[Branding]]></category>
		<category><![CDATA[New Products]]></category>
		<category><![CDATA[Verbal Branding]]></category>

		<guid isPermaLink="false">http://www.brandsalsa.com/?p=5515</guid>
		<description><![CDATA[Love this product. Love the name just about as much. While it&#8217;s reminiscent of my school-girl dreams of becoming Wonder Woman one day (yes, it was a gold belt but an invisible plane), this product meets the needs of women on so many levels. No longer having to choose a traditionally bulky accessory, gals can [...]]]></description>
		<wfw:commentRss>http://www.brandsalsa.com/branding/product-naming-invisibelt/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
	</channel>
</rss>

