Branding blog mixed by the employees of Addison Whitney, a brand consulting firm and proud new member of the inVentiv family of companies, brand salsa serves up a taste of the branding industry with a unique perspective. For more branding news and trends, follow us on Twitter. 

Addison Whitney is a full-service brand development and identity consulting firm. We have developed a unique and disciplined process that allows us to consistently create powerful solutions for our clients.