I. love. Chipotle. There, I said it. And no, I’m not referring to the pepper, but the mouth-wateringly delicious Mexican grill. The best part is, it goes beyond the food. I love the cheekiness of Chipotle’s brand, but the fact that it’s mixed with a “Food With Integrity” mission, I have become the most […]
Continue ReadingThe Red, White, and Blue is Going Green!
July 25, 2012
By now everyone who is keeping up with the latest news on the Olympics is sure to know that team USA’s clothing isn’t very American. News broke recently that the clothing was actually manufactured in China. This deeply upset many Americans due to the fact that the textile industry in the United States continues to […]
Continue ReadingSunChips Bag Gets Noise Complaint
October 11, 2010
When Frito-Lay launched a biodegradable SunChips bag, eco-friendly snack eaters cheered! But, it seems as though those cheers were drowned out by the 100% compostable bag’s noisy packaging material. After about 18 months, declining sales and negative consumer feedback, Frito-Lay is pulling the loud snack bags from shelves and returning to the former, quieter bags […]
Continue ReadingGreen Brands Put to the Test
April 22, 2010
We’ve talked a lot about how brands are trying to add “Green” to their corporate color palette, sometimes with real, valuable initiatives and sometimes with just words. (Green: Who Can Claim It? and Greenwashing) So in honor of this Earth Day, the 40th Anniversary actually, we’d like put some of those brands to the test […]
Continue ReadingGreen Beer to Save the World
March 17, 2009
…………………………………………………………………………………………………………………………………………………. This week, green dye and food coloring fly off the shelf to “vertify” everything from frosting to the Chicago River itself. Green beer is a popular St. Patrick’s Day libation, but some brewers are taking a different turn and working to be green all year long. This time we mean eco-friendly green. Breweries are […]
Continue ReadingClimate Confusion
November 24, 2008
Here’s the scene: It’s an unseasonably cold day. You have just completed a freezing run through the parking lot and have caught the elevator going up. The stranger next to you, visibly chilly, remarks, “so much for global warming, eh?” I can’t tell you how many times this exact scenario has happened to me, which […]
Continue ReadingGood Guide
November 05, 2008
One of our most influential tools in a capitalist society is our power as consumers. When you choose to buy something, you are not only supporting the brand, but the production of that product, and the company as a whole. Guides such as Consumer Reports have long existed to provide consumers with detailed information and […]
Continue ReadingWord of the day: Hypermiler
August 27, 2008
…………………………………………………………………………………………………………………………………………………. According to Wikipedia, hypermilers are drivers who exceed the United States Environmental Protection Agency (EPA) estimated fuel efficiency on their vehicles by modifying their driving habits. The energy in fuel consumed in driving is lost in many ways, including engine inefficiency, aerodynamic drag, rolling friction, and kinetic energy lost to braking. Driver behavior can […]
Continue ReadingDon’t Drive Day!
August 12, 2008
Tomorrow, August 13 is Don’t Drive Day in Charlotte. This Mecklenburg County Air Quality program initiative aims to limit and minimize air pollution and promote education and awareness around the community. So take the Lynx, ride a bike, or a vegetable cart, but whatever you do, don’t drive! And then be sure to email dontdriveday@yahoo.com […]
Continue ReadingThink Before You Ink!
July 07, 2008
…………………………………………………………………………………………………………………………………………………. Addison Whitney employees are taking steps to make the office lean and green. Kristin Everidge and Maghan Cook enlisted the help of intern Kelsey Bryant, from Elon University, to design a poster encouraging everyone to reduce, reuse, and recycle print paper. The posters are displayed at each printer station with instructions on how to […]
Continue Reading