We are so excited to welcome Garrett Lee Jobes into the world, and congratulate Allison and Andy with their new blessing. Garrett was born at 8:15pm on Wednesday, May 11, weighing 7lbs, 10oz and 20.5 inches long.

Allison is a member of Addison Whitney’s Verbal Branding Department, and our entire team has been speculating on what this creative gal would name her son. Garrett is the fourth generation of Lee in their family.

Congratulations Allison and Andy. We can’t wait to meet the new addition!!

The entire Addison Whitney team would like to welcome Emmerson Rose Everidge to our family. As our newest “designer-in-training”, Emmerson will learn from the best, our very own Kristin Everidge, Manager of Visual Branding.

Baby E was born April 28th at 7:53am, weighing 8lbs, 10oz and 20 1/4″ long. Congratulations Kristin and Brannon. We are so happy for you!!

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For those of you who have been following our recent tweases (Twitter teases) noted by our hashtag #AW3095, you already know the news. For everyone else, it’s our pleasure to introduce Insperity, formerly Administaff.

Addison Whitney has been working with the Insperity team since February 2009 and is so proud of its team’s hard work throughout the process, and especially at the launch some members of our team were lucky enough to attend.

We are excited to begin our Insperity series to highlight the key steps from throughout our more than two year relationship with the Insperity team. Throughout each post we will give you some insight into things we learned or just fun facts from each phase.

Here are some headlines to get you excited and coming back for a double dip of Brand Salsa.

- Market Research – gathering key insights from current and future customers
- Brand Strategy – who are we and what to do with all of these offerings and brands
- Verbal Branding – farewell Administaff, hello Insperity
- Visual Branding – Insperity’s new look and feel
- Brand Rollout – dancing in the streets of Houston
- What Makes a Great Project Team – we’ll tell you because we worked with a fantastic one at Insperity

Stay tuned!

For our December Helping Hands event, AW chose to sponsor the Christmas Village Toy Store at the request of one of our visual designers. It is a suggestion that many AW employees embraced, as the excitement of children at Christmas far outweighs our own as adults.

The inspiration came in 2006 for The Christmas Village Toy Store, a collaborative effort among several area churches that is designed to empower and develop at-risk urban communities in Charlotte. The store itself preserves and promotes joy and dignity at Christmas by engaging a free market system, allowing shoppers to pay a discounted price for desired items rather than be forced to accept “charity.”

Both those who donate toys or volunteer their time and shoppers who purchase toys contribute to store profits that are reinvested into the local community through educational grants and scholarships. Because of this, even the shoppers at the Toy Store are “paying it forward” into their own communities.

Addison Whitney was able to donate several boxes and bags full of toys for children ranging in age from infant to teenager. There were dolls, mp3 players, blocks, books, bath accessories and much more. In addition to donating toys, several employees, along with their friends or spouses, volunteered their time to helping the Toy Store prepare and run the shopping events. We were represented as toy pricers and parking lot attendants.

We would like to say thank you to Warehouse 242 and the other Charlotte-area churches who are part of the Christmas Village Toy Store for allowing us the opportunity to give to such an amazing organization. We look forward to being part of the initiative in the future, whether as individuals or as a company.