The Masters: A Brand Unlike Any Other

April 07, 2016

The calendar has turned to April, and (for some of us) spring has arrived. In the sports world, this is the time when all eyes are turned to Augusta, Georgia for the annual rite of spring and one of the most famous sporting events in the world: the Masters. In the immortal (and trademarked) words of longtime broadcaster Jim Nance, the tournament is “A tradition unlike any other.” From a branding standpoint, this holds true as well. The Masters’ brand strength is the foundation of much of its notoriety and prestige.

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Branding Cinderella – How March Madness Success Grows Small School Brands

March 16, 2016

For smaller universities and colleges, national exposure comes along very rarely (if ever), often as an invite into the exposure behemoth that is March Madness. This inclusion provides a seat at the table and in the tens millions of brackets printed, researched, debated, analyzed, filled out and monitored by people around the world. What better time to build your brand, especially if you are in the middle of a major rebrand and are looking to push your new name/logo forward into mainstream use?

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College Football’s Top 5 Brands

September 09, 2015

College football is a big-time player in the American sports scene, with billions of dollars spent and millions of fans heading to the stadium each weekend. With this enormous influence in our sports culture comes the emergence once again of brands who rival the biggest corporations in the world in terms of their brand equity. Here are the five college football brands who are tops among the rest.

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Branding Beyond the Field

July 13, 2015

When determining the success of a sports franchise brand, the product on the field obviously plays a large part. Wins bring publicity, excitement and recognition, all which are important aspects for any team’s brand. But much of what goes into building a strong sports brand can’t be counted on the scoreboard. When looking to successfully […]

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Back The Buzz

May 28, 2013

  Back the Buzz By Meara Lyons It’s remarkable how sports can bring people together. People from all walks of life find community in sporting events and teams. What becomes even more fascinating is when a team evolves because of its fans and the resulting atmosphere is utterly electric. What does this have to do with […]

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Mud Runs Enable Brands to Broaden Reach

August 28, 2012

Traditional running races are a thing of the past. The new craze is to throw some obstacles in the way. Like a mud pit, barbed wire, a climbing wall and a tangle of ropes. Then give these new obstacle course races gritty names like Warrior Dash and Tough Mudder to really intimidate people to sign […]

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The Red, White, and Blue is Going Green!

July 25, 2012

By now everyone who is keeping up with the latest news on the Olympics is sure to know that team USA’s clothing isn’t very American. News broke recently that the clothing was actually manufactured in China. This deeply upset many Americans due to the fact that the textile industry in the United States continues to […]

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Sponsors Benefit From Olympics, But Do The Athletes?

July 18, 2012

The 2012 summer Olympics based in London are only a few short weeks away. Anticipation and excitement alike have been mounting with televised trials and previews into what the games will hold this time around. Not only are the Olympics an exciting time for athletes all around the world, but for big brands looking to […]

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Twitter Changes the Game With Sports Partnerships

June 19, 2012

Twitter Changes the Game with Sports Partnerships Twitter is now aiming to change the meaning behind the hashtag for sports fans everywhere. If you’re a sports fan then you are probably up to date on the latest scores, news, and announcements in the sports world. You might even follow your favorite athletes and teams on […]

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NFL Brand Playoffs

January 21, 2012

In the upcoming round of the NFL playoffs, four teams will face off for a chance to play in the Super Bowl. But if it were a contest of brand strategy, which two teams would most deserve to compete on February 6th? Names: In the renaming of the New England Patriots in 1971 (originally the […]

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