social media

5 Ways to Ease Social Media Branding Worries

March 22, 2016

in Addison Whitney, Brand Strategy, Branding, social media

The question whether or not to have a presence on at least one social media platform has become an easy one for brands – without any social media existence, a brand will be left out of one of the fastest-growing and increasingly vital aspect of a branding experience. But now that it’s rightfully assumed that your brand will be a player in the social space, it’s also rightfully assumed there will be some trepidation. Here are five key points to include in your plan to help ease the worries when taking your brand into the social media realm:

3 Ways Social Media Can Benefit Your Brand’s Image

October 27, 2015

by Matthew Harris

in Addison Whitney, Brand Strategy, social media

How branding and social media interact is a topic that covers a number of different perspectives and points of information, but today we’re going to look at how you can impact and improve your brand’s image online. Here are three ways that your brand strategy and social media strategy can work together for the benefit of your brand image:

Gaining Brand Trust in a Share Economy

August 24, 2015

The success of the share economy lies in how its brands cultivate trust. These brands focus their efforts on making consumers feel that they are interacting with people they can get to know, even if it is through the relative anonymity of the Internet.

Luxury Brands Leading the Way in Social Media Branding

August 20, 2015

by Matthew Harris

in Addison Whitney, Branding, social media

Brands are taking full advantage of the benefits in engaging with their audience on social media, and these efforts are led by a number of luxury brands, according to a recent report by Shareablee, a social analytics company.

How to Leverage Social Media for Your Brand

October 16, 2014

by Matthew Harris

in Branding, Marketing, social media

There are a number of social media best practices to keep in mind related to leveraging social media for your brand, many of which center around the idea that keeping the “social” in social media, an often-forgotten but very important aspect.

Adidas vs. Nike, Which Brand Really Won The World Cup?

July 17, 2014

by Guest Blogger

in Branding, Marketing, social media

Adidas vs. Nike, Which Brand Really Won The World Cup? Guest Blogger: Lindsey Freedman The FIFA World Cup, like all large scale sporting events, is every brand’s dream platform. It gives a brand the potential to be recognized on a global platform while influencing the opinions of millions. The 2014 FIFA World Cup was […]

Real-Time Marketing: Making It Work For Pharma Branders

May 22, 2014

Real-Time Marketing: Making It Work For Pharma Branders Let’s start by creating a baseline for this topic. What is real-time marketing (RTM)? Of all the attempts to define this marketing strategy, a blog post from Evergage sums it up quite nicely: RTM is “…the practice of brands engaging their audience via content, advertising, and product […]

Social Media: How Can It Build Your Brand?

November 05, 2013

Today’s guest blogger is Ashley Wiederhold, Project Manager here at Addison Whitney! Social media is just one of many double-edged swords in the marketing arsenal. On one hand, when done right, social media marketing is a highly effective way to appeal to a target audience. On the other, the wrong approach to social networking can be […]

Birchbox Delivers Brand Satisfaction

September 12, 2012

They say good things come in small packages. With products ranging from Luna bars, perfume, earbuds, green tea and mascara, brands are seizing the opportunity to distribute product samples in a little package called, Birchbox. Birchbox.com, is a subscription-based service that delivers a monthly box of beauty samples to your door for a small […]

Mud Runs Enable Brands to Broaden Reach

August 28, 2012

Traditional running races are a thing of the past. The new craze is to throw some obstacles in the way. Like a mud pit, barbed wire, a climbing wall and a tangle of ropes. Then give these new obstacle course races gritty names like Warrior Dash and Tough Mudder to really intimidate people to sign […]

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