Welcome to the new addisonwhitney.com

October 15, 2013

After months of preparation, dedication and hard work, Addison Whitney is delighted to officially announce the launch our newly designed website, www.addisonwhitney.com. The new website is clean, colorful and a stronger representation of our brand. Our goal is to provide our visitors with an extremely user friendly site that clearly communicates who we are and […]

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Destination Branding: A Spotlight on Cities Around The World

August 06, 2013

Confession: I absolutely love to travel. When I discover a new place and am able to soak in its secrets and beauty, something in me awakens. Because of this, I’ve always been drawn to travel and tourism branding/marketing/PR. Studying how destinations differentiate themselves fascinates me.   2012 was a milestone year for tourism – For […]

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Back The Buzz

May 28, 2013

  Back the Buzz By Meara Lyons It’s remarkable how sports can bring people together. People from all walks of life find community in sporting events and teams. What becomes even more fascinating is when a team evolves because of its fans and the resulting atmosphere is utterly electric. What does this have to do with […]

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Brands Take to the Sky for Higher Reach

September 06, 2012

  Airport security checkpoints create lines, pat-downs and frequent headaches for travelers. There are also the dull colored table trays on airplanes that make your snack and beverage look, well dull. Airlines have long wanted to engage travelers through these mediums so it was naturally when they invited companies to place advertisements on security checkpoint […]

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Mud Runs Enable Brands to Broaden Reach

August 28, 2012

Traditional running races are a thing of the past. The new craze is to throw some obstacles in the way. Like a mud pit, barbed wire, a climbing wall and a tangle of ropes. Then give these new obstacle course races gritty names like Warrior Dash and Tough Mudder to really intimidate people to sign […]

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Charlotte’s Got a Lot

May 22, 2012

In 2008 when I moved to Charlotte, NC I had no idea I was taking up residence in the “next big thing” city. I was fresh-out of college and not sure what to expect out of my new city that I more or less randomly chose to move to. But I unknowingly stepped right into […]

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AW Helping Hands: Reedy Creek Park

July 28, 2011

On July 23, 2011, Addison Whitney participated in another successful Helping Hands volunteer event for Mecklenburg County Park and Recreation at Reedy Creek Park.  Reedy Creek Nature Preserve protects 737 acres of natural, forested habitat within Reedy Creek Park. There are over ten miles of hiking trails in the nature preserve for the outdoor enthusiast, […]

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Amelie’s Bakery, Ah Oui!

July 18, 2011

There is little to assume from an ordinary brick warehouse in NoDa, but upon entering Amelie’s French bakery & cafe, one is immediately transported into an artfully eclectic atmosphere with Parisian flair. Not only does the bakery keep its doors open 24/7, but the owners also pay careful attention to supporting the city’s resources. The […]

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Brand Endorsement ROI

June 08, 2011

I’m a Roger Federer fan. I set my alarm to wake up on Sunday (at 9 am) and watch with the hopes of him beating Nadal in the final match of the French Open. Well it wasn’t in the cards this year. But while watching the French Open this past weekend I couldn’t help but […]

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AW Helping Hands: Birthday Blessing

May 09, 2011

Through AW Helping Hands, a company-wide volunteer initiative, Addison Whitney employees jump started the month of May by throwing a birthday party at the Salvation Army Center of Hope in uptown Charlotte . Bright Blessings is a non-profit that operates projects for thousands of homeless children across the Charlotte region. Its core program “Bless-A-Birthday,” is a […]

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