Oh The Places Your Logo Will Go: Unexpected Mediums that Must be Considered in Visual Branding

November 03, 2016

When working through the visual branding process, especially in logo design, there are a few obvious places the logo will need to be displayed, such as office signage, business cards and websites/social media platforms. But it’s not enough to simply perform in the usual logo locations – in today’s increasingly diverse mediums in which logos will be deployed, logos must perform as they are needed, no matter the new and unexpected places they might be found.

Continue Reading

Iconic Logo Timeline Shows There’s No One Way to Evolve

September 27, 2016

Logo evolution is a natural part of the branding process. In fact, the evolution of the overall brand is common, and often necessary, in order to keep up with the latest advancements in the marketplace and ever-changing consumer mindset. But how a logo “should” evolve is still up for debate.

Continue Reading

7 Tips for Making Your Logo the Crown Jewel of Your Brand

February 11, 2016

As the saying goes, you never get a second chance to make a first impression. For brands, that first impression often comes when the audience initially sees its logo. Without a strong visual brand representation, any following movement toward branding success can be doomed to be an uphill climb. So to help nail down a successful first impression, here are 7 tips to ensuring that your logo lives up to its place as the crown jewel of your brand’s image.

Continue Reading

Can New Visual Branding Strategies Make McDonald’s a “Modern, Progressive Burger Company”?

January 13, 2016

“Modern” and “progressive” may not be the first words you would associate with fast food titan McDonald’s, but company leadership is working to change that. Enter the latest packaging revamp, which will roll out during the course of 2016 and is intended to work hand-in-hand with restaurant design, digital marketing and other brand conduits to establish McDonald’s as “a modern, progressive burger company.”

Continue Reading

Branding Your Space: How Your Office Can be an Extension of Your Brand

December 09, 2015

A good, successful brand is a living, breathing aspect of your organization. Your office space can (and should) become an extension of your brand. It should embody the characteristics to which your brand relates. In short, your employees should see the brand all around them – from where the office is located, to what they see when they walk in the building, to how their lives are shaped by the brand they work for.

Continue Reading

Why Your Brand Needs a Versatile Logo

November 17, 2015

When working on a brand strategy to develop a new brand or refresh an old one is to create the crucial visual branding element – the logo. A brand’s logo is often its calling card, the first impression-maker with an audience and the centerpiece of its visual identity. Because of this, visual branding strategies have shifted to a place where logos must be adaptable to media and the placements to which it will live.

Continue Reading

A Colorful Response

October 05, 2015

“What’s your favorite color?” is a common question I get asked as a graphic designer. I usually respond with, “Well, what is the color being applied to?” Colors can make you feel a certain way. For instance, I like soft neutrals when it comes to painting my walls because it makes me feel calm, but bright red for a dress because I feel fun and exciting. When it comes to building a brand, choosing the right color is so important. I frequently urge clients to step away from the “I like” mentality, as color is subjective.

Continue Reading
burberry trench coat

Find Your Trench Coat: Branding Success and Focusing on What You Do Best

August 11, 2015

A great brand usually begins with one thing it does very well. Louis Vuitton’s specialty is luggage. Christian Louboutin’s is shoes. Burberry’s had been the trench coat. However, often when a company achieves success, it begins to feel as if it can do anything and forgets what had made it so successful in the first place.

Continue Reading