Nov
07
2011
The idea: creative. The purpose: admirable. The name: underwhelming.
Pegasus Global Holdings has secured 20 square miles in New Mexico to serve as a mock town where they can study the environmental and global effects of specific technologies. “Innovators … (can) to test renewable energy innovations in real world conditions, such as how does a solar panel work on a shadier lot?”
With a plot of land ripe for experiments, a ‘ghost town’ heritage, a team targeting innovators and specialists in their respective industries, and a $200 million dollar budget, “The Center” is the name they chose? If executed correctly, Pegasus Holdings has a real opportunity to create some press and engagement around this initiative. With a name like “The Center”, they’ve missed the mark.
How about playing up the environmental aspect in the name? Or if that is too trite, what about the dichotomy of ghost town imagery with technological innovation? Have any ideas? Post them in the comments.
Jul
28
2011
On July 23, 2011, Addison Whitney participated in another successful Helping Hands volunteer event for Mecklenburg County Park and Recreation at Reedy Creek Park. Reedy Creek Nature Preserve protects 737 acres of natural, forested habitat within Reedy Creek Park. There are over ten miles of hiking trails in the nature preserve for the outdoor enthusiast, giving visitors the opportunity to explore a variety of terrains, while enjoying scenic views of small lakes, forests, fields, streams, and wild life.
Addison Whitney helped to resurface the Nature Center’s garden area. Volunteers also installed several hummingbird feeders around the Nature Preserve. Reedy Creek volunteer coordinator, Pepe Chavez commented, “Our garden was in desperate need of some love so we started right away weeding the walk ways resurfacing them with a fresh layer of screening in preparation for Hummingbird Festival; a special event on August 27 that attracts over 2,500 visitors to the nature center making this our biggest special event at Reedy Creek.” Additionally, donations provided will cover the cost of slide mats for a nearby playground area.
Despite the rising temperatures in Charlotte on that Saturday morning, all participants left the event with more knowledge of our county’s parks and eager to continue giving back to help beautify our parks!
Find Reedy Creek Nature Center on Facebook to find out about other upcoming events!
Contributed by: Cathleen Foley
May
09
2011
Through AW Helping Hands, a company-wide volunteer initiative, Addison Whitney employees jump started the month of May by throwing a birthday party at the Salvation Army Center of Hope in uptown Charlotte . Bright Blessings is a non-profit that operates projects for thousands of homeless children across the Charlotte region. Its core program “Bless-A-Birthday,” is a monthly birthday party given at a homeless shelter to enliven the spirits, and celebrate the birthdays of the shelter’s children.
Many Addison Whitney employees volunteered to attend the party at the Center of Hope, home for women and children. The team assembled goody bags and transformed the home into an energetic party scene. The party included tables for crafts & coloring, game spots, and of course, cupcakes! Volunteers and kids alike spent the evening enjoying their time together playing games, mini-bowling, competing for prizes, and to see who could walk away the most candy.
As the 50 children sang a rousing rendition of “Happy Birthday” to this month’s guests of honor it was especially touching to see the grateful and happy smiles projected from every mother’s face. Judging by the happy parents and chocolate covered faces of the children the party was a huge success! We at Addison Whitney are so glad we got to celebrate the May birthdays with the children, and look forward to the next opportunity to lend a helping hand to our community.
Contributed by: Emily Hassell
Apr
01
2011
Each year Addison Whitney participates in GRACE (Giving Relief and Care to our Elderly), a charitable initiative funded entirely by donations from employees. Donations help support senior citizens in our local community.
We recently visited Sardis Oaks Nursing Home to see the newly updated beauty salon our donation helped fund. The salon was given a fresh coat of paint and new cabinets and mirrors were put in.
