Brands We Love: Chipotle

June 18, 2013

I. love. Chipotle. There, I said it. And no, I’m not referring to the pepper, but the mouth-wateringly delicious Mexican grill.   The best part is, it goes beyond the food. I love the cheekiness of Chipotle’s brand, but the fact that it’s mixed with a “Food With Integrity” mission, I have become the most […]

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P&G Brands Provide Relief to Those in Need

May 23, 2013

With all the news, images and heartbreaking videos coming out of Oklahoma, it’s impossible not to be saddened by the devastation left behind after this week’s storms. It is times like these that it’s easy to get distracted by all of the sad news and forget to notice what else comes from natural disasters like […]

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Humanitarian, Do-gooder Brands

May 21, 2013

I started writing today’s post about the recent controversy surrounding Abercrombie & Fitch and the effect on its brand, but I discovered I couldn’t be happier that I’m not a reporter – no matter how I approached it, I couldn’t be objective. A few links surrounding the story are below this post; feel free to […]

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Community Naming: The Center

November 07, 2011

The idea: creative. The purpose: admirable. The name: underwhelming. Pegasus Global Holdings has secured 20 square miles in New Mexico to serve as a mock town where they can study the environmental and global effects of specific technologies. “Innovators … (can) to test renewable energy innovations in real world conditions, such as how does a […]

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AW Helping Hands: Reedy Creek Park

July 28, 2011

On July 23, 2011, Addison Whitney participated in another successful Helping Hands volunteer event for Mecklenburg County Park and Recreation at Reedy Creek Park.  Reedy Creek Nature Preserve protects 737 acres of natural, forested habitat within Reedy Creek Park. There are over ten miles of hiking trails in the nature preserve for the outdoor enthusiast, […]

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AW Helping Hands: Birthday Blessing

May 09, 2011

Through AW Helping Hands, a company-wide volunteer initiative, Addison Whitney employees jump started the month of May by throwing a birthday party at the Salvation Army Center of Hope in uptown Charlotte . Bright Blessings is a non-profit that operates projects for thousands of homeless children across the Charlotte region. Its core program “Bless-A-Birthday,” is a […]

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Giving Back

April 01, 2011

Each year Addison Whitney participates in GRACE (Giving Relief and Care to our Elderly), a charitable initiative funded entirely by donations from employees. Donations help support senior citizens in our local community. We recently visited Sardis Oaks Nursing Home to see the newly updated beauty salon our donation helped fund. The salon was given a […]

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Be a Light to the Village

December 30, 2010

For our December Helping Hands event, AW chose to sponsor the Christmas Village Toy Store at the request of one of our visual designers. It is a suggestion that many AW employees embraced, as the excitement of children at Christmas far outweighs our own as adults.The inspiration came in 2006 for The Christmas Village Toy […]

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A Fresh Start

November 24, 2010

Sarah is a Charlotte-area junior who has been a Girl Scout for ten years.She is now in the final stage of earning her Gold Award.Much like the Eagle Award is to the Boy Scouts of America, the Gold Award is the highest achievement within the Girl Scouts of the USA. Only about 5% of eligible […]

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