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TOMS Launches Marketplace, Roasting Co.; Continues To Build on Social Good Promise

March 03, 2014

TOMS Launches Marketplace, Roasting Co.; Continues To Build on Social Good Promise 10 million pairs of shoes to children in need. 150,000 people have had their sight restored. And now? One of TOMS’ latest ventures, Marketplace, brings 30 socially conscious brands together via a platform to help them succeed. Committed to give back to their […]

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Top 10 Halloween Candy Brands

October 31, 2013

Happy Halloween brandsalsa readers! In spirit of today’s sugar-filled, ghoulish holiday we thought we’d countdown America’s top 10 Halloween candy. All of the data is from a market research study performed by the market research firm, Information Resources Inc. It is interesting to see that eight of the 10 brands on this list first debuted […]

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Brands We Love: Gatorade

September 12, 2013

There are few brands that can disrupt a market or industry, or create a need that consumers don’t even know they wanted in the first place. We all know the stories behind some of these brands – Apple does it regularly; Dyson and Chobani are also brands that get lumped into this category. But, a […]

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Brands are Gearing Up for NFL Kickoff

September 05, 2013

Today the calendar reads September 5, 2013, but that’s nothing more than a technicality. We all know what today really is, the start of the NFL football season. After its annual eight month hiatus from our TV screens and branded products on our grocery store shelves, it’sback. And, the only ones more ready than the […]

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Embrace the Shake

July 25, 2013

We’d love to think of ourselves as being unlimited, but in reality that isn’t true for most. This can apply to your personal self or to your company/brand. At Addison Whitney, our clients vary greatly, and with each client there are going to be certain limitations we face and must work around – some clients […]

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On Target: New ‘Simply Balanced’ Brand

July 09, 2013

While wandering around Target this weekend, I stumbled across a shiny, new brand, ‘Simply Balanced.’ Intrigued by the clean packaging, I wondered out loud, “What is this? I haven’t seen this brand before.” A Target employee was working in the same aisle and gave me a quick history lesson- the cleaner, fresh brand was replacing […]

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Brands We Love: Kia

June 13, 2013

Earlier this week while I was perusing Twitter, I noticed a large number of tweets surrounding an unlikely brand, Kia, and being a strong advocate of the brand, I was immediately intrigued. Though I hold it close to my heart and tell anybody who wants to listen how much I love Kia, I also know […]

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Branding Pharmaceutical Drugs in China

June 04, 2013

Did you know according to the Chinese Association for Pharmaceutical Equipment group that the Chinese pharmaceutical industry has been growing at an average annual rate of 16.72% over the last few decades? And that growth isn’t going to slow down anytime soon. China stands at the cusp of a modern society with an increasingly affluent […]

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Neuromarketing: You don’t know what you don’t know

May 30, 2013

Neuromarketing, an upcoming discipline, is directed towards a detailed attempt in understanding the consumer decision making process. Unlike traditional market research methodologies, which are dependent on a respondents’ ability to accurately describe their thought process, neuromarketing is a process that analyzes a person’s sensorimotor, cognitive and affective response to marketing stimuli. By monitoring parts of […]

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