Branding 101: Product Placement and TV Shows

May 14, 2013

Branding has become such a general term – a catch-all for everything relating to a brand: names, logos, portfolio organization (we call this architecture), advertising, public relations and marketing. In its purest form, branding is defined as “the promoting of a product or service by identifying it with a particular brand.” So, sticking with this […]

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The Social Media Games: How Twitter is Affecting the Olympics

August 01, 2012

Going into this year’s Summer Olympics in London, most people knew that social media was going to play a larger role in the games than it ever had in previous Olympics. Ever since the winter games in Vancouver two years ago the use of social media has boomed around the world. More and more people […]

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The Situation with Celebrity Endorsement

August 17, 2011

From credit cards to sneakers, it is not uncommon to see celebrities endorsing a brand. The basic idea of an endorsement is pretty simple: People like celebrities. So, if a celebrity says that he or she likes a particular product, then people will like that product too. But what happens when that celebrity endorsing your […]

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Brand Endorsement ROI

June 08, 2011

I’m a Roger Federer fan. I set my alarm to wake up on Sunday (at 9 am) and watch with the hopes of him beating Nadal in the final match of the French Open. Well it wasn’t in the cards this year. But while watching the French Open this past weekend I couldn’t help but […]

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Oprah’s Last Show

May 25, 2011

As Tom Hanks said on an Oprah show earlier this season, the phrase “Did you see Oprah today?” is going to be removed from our vocabulary after today. Today marks the end of the 25 year run of The Oprah Show. Let’s take a moment to relive some of our favorite moments. You get a […]

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The Big “O”

October 18, 2010

…………………………………………………………………………………………………………………………………………………. Picture this. It’s been 69 days since the accident. TV viewers are waiting patiently to see the first rescued miner’s face. He reaches the surface. The rescue capsule is opened. Audiences worldwide look to see his expression and can’t escape the “O.” If you’ve missed the story on the Chile Miners rescue, check out […]

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A Plethora of Product Placement

July 07, 2010

…………………………………………………………………………………………………………………………………………………. Did you know that Rock Hudson’s character in the 1964 movie Man’s Favorite Sport worked at Abercrombie & Fitch? Did you even know that A&F has been around since 1964?! Well, I didn’t and was surprised to research that it was founded in 1892. But I digress. I’m talking about product placement. Or “brand […]

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Nobody better lay a finger on my Butterfinger!

June 17, 2010

It was a slogan made popular in the ’90s by our favorite paper-bag head cartoon, Bart Simpson. Whether it was Nelson the bully, Homer, or a chocolate-craving high school student that will remain nameless, everyone wanted his crispety, crunchety, peanut buttery Butterfinger! Bart went to extreme measures to assure that no one swiped it but […]

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New Kotex Commercials

June 15, 2010

Need a good laugh? Be sure to check out the latest Kotex commercials. If you’ve already been caught off guard by them, you are not alone! The commercials mock feminine product commercials of the past that have typically featured women “practicing yoga in white spandex, riding white horses along the beach, or airborne in cheerleader […]

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TV Show About Jobs

March 24, 2010

Apple is an amazing brand. And in its fanatics’ mind, nothing is more on-brand than Steve Jobs. He is mysterious, smart, passionate, innovative and wears a mean black turtleneck. And, unlike other great brands’ CEOs, he is so interesting that a TV show mirroring his life is in the works. Yep, a TV show. You […]

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