Jobs: Past and Present

August 15, 2013

Ask someone who Steve Jobs is and they’ll say the founder of Apple, the guy who gave us the iPod, iPhone and iPad, among so many other things. Some, like myself, will go as far as saying the guy who taught us the importance of a strong, consistent brand. Tomorrow with the opening of JOBS, […]

Continue Reading

Product Naming: Invisibelt

September 22, 2011

Love this product. Love the name just about as much. While it’s reminiscent of my school-girl dreams of becoming Wonder Woman one day (yes, it was a gold belt but an invisible plane), this product meets the needs of women on so many levels. No longer having to choose a traditionally bulky accessory, gals can […]

Continue Reading

When does a Newly-Merged Portfolio become a “Dysfunctional Family?”

September 19, 2011

There is always excitement and discomfort with change. Your portfolio of products or services may change gradually through organic growth or expand suddenly due to a merger or acquisition. There is a prayer you can manage portfolio change with care in the former case, but sudden growth always raises key challenges. When Portfolios Merge There […]

Continue Reading

Sibling rivalry: iPods vs. iPhones

August 03, 2011

My mother is obsessed with her iPhone. While she taps away on her touchscreen all day, she asks me why I don’t trade in my “clearly less superior” iPod nano (5th generation) for Apple’s newer flagship device. My typical response is that my iPod is my music device and nothing more, and that’s the way […]

Continue Reading

More than Just Java: Starbucks Follow-Up

July 20, 2011

From new sizes to a new logo, the Starbucks brand has seen many changes in the last year. Following the introduction of wine and beer to its menu options, Starbucks has also extended its food offerings. Starbucks is introducing a line of “ bistro boxes,” in snack and entree sizes, priced from $4.95 to $6.95 […]

Continue Reading

Polaroid gone Gaga!

June 15, 2011

Looks like Polaroid has been re-branded by none other than Lady Gaga. The pop-culture icon has a new vision for Polaroid—literally. Since January 2010, the Fame Monster has taken on the role as creative director for Polaroid, designing and branding their latest round of camera products. There is still Polaroid brand equity for Gaga to […]

Continue Reading

FDA Approval: Edarbi

February 28, 2011

FDA approves Edarbi to treat high blood pressure (source: FDA Press Announcement) On Friday, February 25, 2011, The U.S. Food and Drug Administration approved Edarbi tablets (azilsartan medoxomil) to treat high blood pressure (hypertension) in adults. Data from clinical studies showed Edarbi to be more effective in lowering 24-hour blood pressure compared with two other […]

Continue Reading

EMA Approval: Jonexa

January 31, 2011

Jonexa (hylastan) is a bacterially fermented product derived from hyaluronan that is indicated for the treatment of pain associated with OA of the knee and administered in one or two injections. Genzyme expects to launch Jonexa in select European Union markets and Hong Kong in 2010 because they believe opportunity exists in those markets for […]

Continue Reading

FDA Approval: Viibryd

January 24, 2011

Clinical Data, Inc. (NASDAQ: CLDA), today announced that the U.S. Food and Drug Administration (FDA) has approved vilazodone HCl tablets, to be marketed under the brand name Viibryd™, for the treatment of adults with major depressive disorder (MDD). Viibryd is a new molecular entity and the first and only selective serotonin reuptake inhibitor and 5HT1A […]

Continue Reading

Starbucks Goes Bigger

January 18, 2011

On the heels of the new logo debut last week, Starbucks announced a new drink size for its iced beverages on Sunday. “Trenta” will be a 31oz size specifically for iced coffee, iced tea and iced tea lemonade drinks in the United States (read: Venti is still the largest you coffee addicts can get for […]

Continue Reading