Remember the adage everything I need to know I learned in kindergarten? Well let’s think about this in terms of branding; that sentence could easily translate to everything I need to know about branding I learned from college football. As I’ve written about in a number of past posts creating a memorable brand experience and […]
Continue ReadingBranding Bowl Games: GMAC Bowl
January 08, 2009
…………………………………………………………………………………………………………………………………………………. What was once just a daydream has now developed into a game that fields some of the most competitive and exciting games of the bowl season. Stan Tiner, former editor of the Mobile Register, is the man who realized the possibilities of another Alabama Bowl, in addition to the already existing Senior Bowl. Since […]
Continue ReadingBranding Bowl Games: Fiesta Bowl
January 07, 2009
…………………………………………………………………………………………………………………………………………………. In 1968, Arizona State University President G. Homer Durham proposed that Phoenix should have a football bowl game. Thanks to the support of several local sports enthusiasts and community leaders, this dream was realized on April 26, 1971. Until this point, the Rose Bowl was the only other bowl game played outside of the […]
Continue ReadingBranding Bowl Games: International Bowl
January 07, 2009
…………………………………………………………………………………………………………………………………………………. The 2009 International Bowl was played on January 3rd at Canada’s Rogers centre. This recent addition to college bowl games takes its name quite literally from the fact that it is the only post-season bowl game played outside of the United States. In the first International Bowl in 2007, the NCAA pitted Western Michigan […]
Continue ReadingBranding Bowl Games: Liberty Bowl
January 06, 2009
On January 2, 2009, the University of Kentucky and East Carolina University will play in the 50th annual Liberty Bowl. Without knowing its history, it is quite puzzling why a bowel game played in Memphis, TN would be called the Liberty Bowl. However, the bowl game was first played in Philadelphia, PA before it landed […]
Continue ReadingBranding Bowl Games: Sugar Bowl
January 06, 2009
…………………………………………………………………………………………………………………………………………………. 2009 marks the 75th anniversary of the Sugar Bowl, whose name originates from the history of Louisiana itself. Back in the 1920s, when the idea for the annual game was first discussed, Louisiana was the nation’s top sugar producer. According to an article from the New York Times (http://www.nytimes.com/2007/12/30/sports/ncaafootball/30sugar.html?fta=y), the “game’s original stadium was […]
Continue ReadingBranding Bowl Games: Cotton Bowl
January 05, 2009
On January 2, 2009, Ole Miss will take on Texas Tech in the 73rd AT&T Cotton Bowl Classic. According to Wikepedia, the Cotton bowl first was played in 1937 in Dallas, Texas. However, the name has gone through several changes due to sponsorship over the years as seen in the evolution of the logos below. […]
Continue ReadingBranding Bowl Games: Orange Bowl
January 05, 2009
The FedEx Orange Bowl, played on New Year’s Day, is the second oldest college bowl game. It was created in hopes of drawing tourists back to Miami after the 1926 hurricane and the 1929 stock market crash. The name seems like an obvious choice, as Florida is the largest producer of oranges in the U.S., […]
Continue ReadingBranding Bowl Games: Rose Bowl
January 02, 2009
…………………………………………………………………………………………………………………………………………………. Let me introduce you to “The Granddaddy of Them All”…the Rose Bowl Game. This annual American college football bowl game achieved its nickname by being the first post season game, dating back to 1902! It starts things off right on New Year’s Day in Pasadena California, and since 1945, has been the highest attended […]
Continue ReadingBranding Bowl Games: Gator Bowl
January 02, 2009
The Gator Bowl, formally named Konica Minolta Gator Bowl after its present sponsor, is the sixth oldest college bowl game and was first played in 1946 between Wake Forest and South Carolina. It was in 1955 when the Gator Bowl became the first ever to be nationally televised coast-to-coast. Over the years the sponsorships, much […]
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