AW Capabilities Month Market Research Week in Review

March 27, 2015

Welcome to Addison Whitney Capabilities Month! Throughout the month of March, we will be designating one week where we will be highlighting one of Addison Whitney’s capabilities – visual branding, verbal branding, market research and brand strategy – via brand salsa and our social media channels. Make sure to join the conversation on social media […]

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Visual Market Research at Work – Catching the Consumer’s Eye

March 26, 2015

Welcome to Addison Whitney Capabilities Month! Throughout the month of March, we will be designating one week where we will be highlighting one of Addison Whitney’s capabilities – visual branding, verbal branding, market research and brand strategy – via brand salsa and our social media channels. This week, we are focusing on Market Research, which encompasses […]

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AW Capabilities Month: What is Market Research?

March 24, 2015

Welcome to Addison Whitney Capabilities Month! Throughout the month of March, we will be designating one week where we will be highlighting one of Addison Whitney’s capabilities – visual branding, verbal branding, market research and brand strategy – via brand salsa and our social media channels. This week, we are focusing on Market Research, which encompasses […]

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Is Your Brand Prepared to Capitalize on Recent Growth?

November 17, 2014

Is Your Brand Prepared to Capitalize on Recent Growth? By Matthew Harris Congratulations! For your company, 2014 was a banner year. From revenue and profits to number of employees and offerings, growth was the theme. The company is set up for continued success in 2015 and beyond… if you can continue making the right choices, […]

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The Good, The Bad & The Bizarre of Brand Extensions

September 07, 2011

Once upon a time Coca-Cola had only soft drinks, Burger King only had burgers, and Nokia had rubber boots… Yes, you read that correctly. The same Nokia that has been a telecommunications company and long time mobile phone manufacturer started out as an industrial conglomerate that produced galoshes and other rubber products. Other than having […]

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Insperity | DNA of a Great Team

March 30, 2011

While a proven methodology is critical for a successful project, having the right team in place also plays a huge factor in the fluidity of any branding initiative. The Administaff/Insperity team exhibited all the characteristics of a successful project team, and the entire Addison Whitney organization would like to congratulate them on their passionate engagement […]

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Insperity | Laying the Strategic Foundation

March 09, 2011

The extensive market research conducted among internal and external audiences helped provide critical insight to help drive both brand architecture and brand positioning recommendations. Addison Whitney worked closely with various business units to understand the existing brands, their key challenges, and how each could support the Administaff corporate brand. Like many B2B companies, a mostly […]

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Insperity | Gathering New Insights

March 07, 2011

When Administaff first approached Addison Whitney in late 2008, it was experiencing strategic challenges similar to many of our clients. In recent years, the company had grown through acquisitions and product development, creating a need to redefine who it is (brand positioning) and how its brands relate to one another (brand architecture). Founded in 1986, […]

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Introducing Insperity

March 04, 2011

…………………………………………………………………………………………………………………………………………………. For those of you who have been following our recent tweases (Twitter teases) noted by our hashtag #AW3095, you already know the news. For everyone else, it’s our pleasure to introduce Insperity, formerly Administaff. Addison Whitney has been working with the Insperity team since February 2009 and is so proud of its team’s hard […]

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FDA Approval: Edarbi

February 28, 2011

FDA approves Edarbi to treat high blood pressure (source: FDA Press Announcement) On Friday, February 25, 2011, The U.S. Food and Drug Administration approved Edarbi tablets (azilsartan medoxomil) to treat high blood pressure (hypertension) in adults. Data from clinical studies showed Edarbi to be more effective in lowering 24-hour blood pressure compared with two other […]

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