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TOMS Launches Marketplace, Roasting Co.; Continues To Build on Social Good Promise

March 03, 2014

TOMS Launches Marketplace, Roasting Co.; Continues To Build on Social Good Promise 10 million pairs of shoes to children in need. 150,000 people have had their sight restored. And now? One of TOMS’ latest ventures, Marketplace, brings 30 socially conscious brands together via a platform to help them succeed. Committed to give back to their […]

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Humanitarian, Do-gooder Brands

May 21, 2013

I started writing today’s post about the recent controversy surrounding Abercrombie & Fitch and the effect on its brand, but I discovered I couldn’t be happier that I’m not a reporter – no matter how I approached it, I couldn’t be objective. A few links surrounding the story are below this post; feel free to […]

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Birchbox Delivers Brand Satisfaction

September 12, 2012

  They say good things come in small packages. With products ranging from Luna bars, perfume, earbuds, green tea and mascara, brands are seizing the opportunity to distribute product samples in a little package called, Birchbox., is a subscription-based service that delivers a monthly box of beauty samples to your door for a small […]

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Brands Take to the Sky for Higher Reach

September 06, 2012

  Airport security checkpoints create lines, pat-downs and frequent headaches for travelers. There are also the dull colored table trays on airplanes that make your snack and beverage look, well dull. Airlines have long wanted to engage travelers through these mediums so it was naturally when they invited companies to place advertisements on security checkpoint […]

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Facebook and Brands: A Match Made in Social Media Heaven

June 13, 2012

It’s the year 2012, and Facebook has acquired nearly 901 million users worldwide. That means that if Facebook users made their own country, they would be the third largest in the world! According to Search Engine Journal, users upload nearly 250 million photos, click the “Like” button 2.7 billion times, and spend roughly 20 minutes […]

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Why Marketers are Borrowing Instagrammer’s Photos

June 04, 2012

Everyone has heard the old saying “a picture is worth a thousand words” at least once or twice, but nowadays don’t be surprised if you hear it more often. It was this old proverb that inspired Kevin Systrom and Mike Krieger to launch a free photo sharing program called Instagram in October 2010. Instagram allows […]

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Pinterest: A New Way to Market Your Brand

February 07, 2012

There are many websites out there that help us find the things we are interested in such as Google and Stumble Upon, but recently there has been a growing interest in organizing these likes and interests on one platform. And that’s where Pinterest comes in, and as it grows in popularity more than just its […]

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A Fresh Start

November 24, 2010

Sarah is a Charlotte-area junior who has been a Girl Scout for ten years.She is now in the final stage of earning her Gold Award.Much like the Eagle Award is to the Boy Scouts of America, the Gold Award is the highest achievement within the Girl Scouts of the USA. Only about 5% of eligible […]

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Paint Scheming

August 18, 2010

My latest obsession: virtually painting my fingernails on OPI using their vast palette of audacious hues.Why don plain old red when you could rock Tasmanian Devil Made Me Do It? You could scrap a shade of red altogether and try Who the Shrek are you? Or, you could really splurge with Extravagance. Hard Candy makes […]

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The Many Faces of Google

July 14, 2010

I don’t know about you, but for some reason it always makes my day when Google features one of their custom logos. For those of you that have managed to miss this occurrence, don’t worry. You’re bound to catch one eventually. While usually these alternative logos are in celebration of holidays and historic events, Google […]

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