My latest obsession: virtually painting my fingernails on OPI using their vast palette of audacious hues.

Why don plain old red when you could rock Tasmanian Devil Made Me Do It? You could scrap a shade of red altogether and try Who the Shrek are you? Or, you could really splurge with Extravagance. Hard Candy makes seductive shades like Mr. Right, Mr. Wrong, Hypnotic and Frenzy.

On my own personal fascination scale, that activity is followed closely by this game.

Why paint your walls a basic blue when you could coat them with a Fragrant Cloud or take an Aegean Cruise or dip into an Inky Pool? Why brown when Labrador Sands is an option? Or, how about Enigma from Sherwin-Williams? Valspar’s Ancestral Haze?

The verbal branding of these types of products is challenging (seriously, how does one delineate between I Think Pink and Pink-a-Doodle?), but it is clearly a powerful tool. Color naming takes advantage of the subjectivity and emotional responses of customers. These names help to paint a picture (no pun intended, I promise) for the consumer; they are buying not just a can of paint, not just a bottle of nail polish, but an entire experience created from a single shade. These special names make the customer part of a secret, a little wink-wink in an up close and personal world.

Perhaps you would like more than just warmth for your family room; try Buttered Toffee. If you wanted, you could turn your cabin den into a rustic getaway with help from Wild Frontier. Maybe your sunroom could be accented by Pool Party.

Did I recently have Mrs. O’Leary’s BBQ brushed on my toes? Why, yes. Yes, I did. Because for me, summertime isn’t just about the vibrancy and heat, it’s about family gatherings and pulled pork sandwiches. And, I had thought about moonlighting at a nearby diner for the summer, but I’m Not Really a Waitress.

Contributed by: Jenna Wise

I don’t know about you, but for some reason it always makes my day when Google features one of their custom logos. For those of you that have managed to miss this occurrence, don’t worry. You’re bound to catch one eventually. While usually these alternative logos are in celebration of holidays and historic events, Google also commemorates birthdays of famous artists and scientists. A special colorless logo has appeared in recognition of major tragedies, and on Earth Hour the site switched its background to black symbolize “turning out the lights”. Google Custom Search even hosts a landing page called Blackle, that serves as encouragement to users to save energy. It displays a black background and uses grayish-white font color for search results. Considering the popularity of the search engine, these colors supposedly consume less energy. But, more importantly, the site is a reminder for people to take small steps in their everyday lives to save energy.

Among one of the most fun Google logo alternatives was the recent observance of the 30th birthday of Pac-Man. This interactive logo contained an accurate recreation of the Pac-Man game that could be played in a browser. Google later released a permanent Google Pac-Man site. Another geeky way to have fun with Google is by designing your own home page at Google My Way. Give it a try. I promise you won’t be disappointed!

Contributed by: Ashley Popham

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I woke up this morning to find out something was different with my Gmail. Overnight it seems as if Google and Facebook have fornicated their technological impulses and created the newest love child of the social networking world: Google Buzz. Though Twitter might demand a paternity test from Google, this “buzzing” community is the latest of social networks trying to innovate fast-track communication.

Google Buzz, channeled through Google’s popular Gmail service, allows users to micro-blog and upload pictures as well as link to other users and websites. And like one of its predecessors, Twitter, it lets you “follow” other members and blog about, well, whatever you want. However, it definitely has Facebook’s eyes, allowing you to comment on updates directly without all the weird @, #, etc. symbols that I still don’t understand with “tweets”. It also has the highly coveted “like” feature that Facebookers obnoxiously seem to enjoy. (Hmm maybe Google Buzz will get a dislike option that Facebook has yet to cave to – could be interesting.)

However, unlike the launch of other social networks, Google Buzz has already taken the initiative for current Gmail account holders. Before I even heard the buzzing, I apparently was following a couple dozen of my closest Gmail contacts and a handful were following me. I also had a link to the “Buzz” conveniently placed under my Inbox link, equipped with a Simon Says-esque color wheel, just in case I missed it.

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Andy Cuykendall, aka Peppy Mistletoe
Favorite Holiday Movie? It’s a Wonderful Life
Favorite Holiday Treat? Pizelle Italian Cookies
Favorite Holiday Tradition? Decorating the tree to Frank Sinatra
How do you Trim your Tree? Lights and ornaments – No tinsel or garland
Favorite Reindeer? Blitzen

Bill Purdy, aka Peppermiz Bingaling
Favorite Holiday Movie? A Christmas Story
Favorite Holiday Treat? Bourbon Eggnog
Favorite Holiday Tradition? Fondue on Christmas Eve
How do you Trim your Tree? Generations of hand-made ornaments. NO TINSEL!
Favorite Reindeer? Vixen