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When Less is More in Logo Design and Visual Branding

September 14, 2016

As brands and logos have evolved over the last several years, it’s become evident that simplicity and minimalistic design is a key new direction for modern brand marketing. Even the most iconic brands and logos are following the mindset of “less is more” when it comes to their designs. From less detailed images to geometrically-inspired outlines, brands are embracing a clutter less existence.

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A Cup of Sugar and Branding Advice – Two Things You Can Get From Your Neighborhood

September 07, 2016

What if I told you that organizations and products across the marketplace could take branding advice from a collection of neighborhoods in Nashville? In line with a recent trend in demographic identity, the residents are beginning to attach their neighborhood with their own personal brand. In doing so, they have hit a sweet spot in branding, achieving two foundational achievements in building a successful brand.

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Looking toward the Branding Future with an Eye on the Past

May 03, 2016

It’s a common misconception that a “rebrand” automatically means a brand new start – that when a rebrand occurs, the slate must be wiped clean and all subsequent branding elements must possess totally original characteristics. In fact, the best rebrands take the opposite approach. They take the time beforehand to identify and research what brand aspects of the previous iteration carry the most weight and provide the most benefit, then find ways to incorporate or pay homage to these aspects in the new brand.

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The Science of Logo Design: How Much Can a Logo Impact A Brand?

April 21, 2016

While certain luxury or niche brands may embrace the concept of exclusivity, where does that leave companies and organizations that pride themselves on being open, helpful and friendly? The idea of forgoing a logo isn’t realistic, particularly when standing out in a crowded marketplace is a basic requirement for success. Is it possible to convey both competence and warmth in a logo? Unity and inclusion? Strength and kindness?

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7 Tips for Making Your Logo the Crown Jewel of Your Brand

February 11, 2016

As the saying goes, you never get a second chance to make a first impression. For brands, that first impression often comes when the audience initially sees its logo. Without a strong visual brand representation, any following movement toward branding success can be doomed to be an uphill climb. So to help nail down a successful first impression, here are 7 tips to ensuring that your logo lives up to its place as the crown jewel of your brand’s image.

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Long Term vs. Short Term Benefits of Rebranding

February 04, 2016

If the current visual brand is holding a company back from reaching its full potential, introducing a new direction (and absorbing the initial financial cost that comes with it) may be well worth it. Regardless of the brand, consistency across the board is a vital component. Without it, much like the current state of highway signs, you may find yourself neither here nor there.

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Can New Visual Branding Strategies Make McDonald’s a “Modern, Progressive Burger Company”?

January 13, 2016

“Modern” and “progressive” may not be the first words you would associate with fast food titan McDonald’s, but company leadership is working to change that. Enter the latest packaging revamp, which will roll out during the course of 2016 and is intended to work hand-in-hand with restaurant design, digital marketing and other brand conduits to establish McDonald’s as “a modern, progressive burger company.”

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Why Your Brand Needs a Versatile Logo

November 17, 2015

When working on a brand strategy to develop a new brand or refresh an old one is to create the crucial visual branding element – the logo. A brand’s logo is often its calling card, the first impression-maker with an audience and the centerpiece of its visual identity. Because of this, visual branding strategies have shifted to a place where logos must be adaptable to media and the placements to which it will live.

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