Becoming a Tradition-Synonymous Brand

November 22, 2016

Over the years, brands have attached themselves to and eventually become synonymous with a holiday tradition. They’ve reached outside of their usual consumer audience and established brand equity with a portion of the marketplace with little to no brand knowledge outside of the name association. In doing so, they did something no advertising or marketing campaign could do – they became connected to tradition.

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Branded on the Fourth of July

July 02, 2015

As June comes to a close, consumers begin to see the flood of red, white and blue wash over their favorite brands, as each looks to find a way to incorporate the Fourth of July into their branding, marketing and advertising efforts. As with many holidays, brands can easily get lost in the increased noise […]

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Marketing Mexican History

May 05, 2011

Just as we tuck away our green shirts from St. Patrick’s Day, May arrives bringing us a new celebratory holiday. And consumers aren’t the only ones celebrating. A minor holiday in Mexico, celebrating a victory over the French at the Battle Of Puebla, Cinco de Mayo gained popularity in the 1950’s and 1960’s because of […]

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Happy St. Patrick’s Day

March 17, 2011

  [jj-ngg-jquery-carousel html_id=”about-jcarousel” gallery=”1″ width=”150″ height=”100″ visible=”3″ scroll=”1″ auto=”3″] In honor of old St. Patty himself, here’s an homage to some notably original ‘green’ brands. Enjoy!

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Valentine’s Guide for the Guys

February 10, 2011

Valentine’s Day is historically geared towards the ladies … a pink & red inspired holiday with iconic imagery of hearts and chocolates and roses. This year, we thought we’d refocus the Vday brand on the guys instead, and tapped into some of our own to find out what they would like for this ‘holiday.’ Some […]

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National Name a Day Day

September 03, 2010

We all know Labor Day, April Fool’s Day, Groundhog Day and Earth Day. These holidays are nationally known and often make headlines. In our lifetime, we’ve all probably celebrated one or all of these (one way or another). There are federal, national, religious, secular and lastly, weird and unusually named holidays. If you’re taking entries, […]

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The Many Faces of Google

July 14, 2010

I don’t know about you, but for some reason it always makes my day when Google features one of their custom logos. For those of you that have managed to miss this occurrence, don’t worry. You’re bound to catch one eventually. While usually these alternative logos are in celebration of holidays and historic events, Google […]

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Happy 50th Anniversary!!

May 17, 2010

The pill. No, not a pill, but THE pill. The pill that sexually revolutionized women and the control over their bodies. The pill that wrapped itself in religious dilemma and political controversy. The pill that to this day still raises concerns over morality and safety. This year marks the 50th anniversary of this medicinal wonder. […]

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Green Brands Put to the Test

April 22, 2010

We’ve talked a lot about how brands are trying to add “Green” to their corporate color palette, sometimes with real, valuable initiatives and sometimes with just words. (Green: Who Can Claim It? and Greenwashing) So in honor of this Earth Day, the 40th Anniversary actually, we’d like put some of those brands to the test […]

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Administrative Professionals Week

April 21, 2010

Working in an office environment is great. There is fresh brewed coffee in the break room, your calls get transferred directly to your desk, your mail gets sent out promptly by simply dropping it in the Outgoing box, and you always have fresh pens and notepads at your disposal. It’s like magic. These little cohesive […]

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