Risk vs. Reward in Pharmaceutical Brand Naming

November 17, 2016

When developing a pharmaceutical brand name, there are two main paths you can take – either choose a name that is “safe” and has a good chance at regulatory approval, or to take the more “risky” route, with a name that might have a more difficult time getting approved but is sure to stand out in the marketplace. So, which one is best for your brand naming strategy?

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Addison Whitney Health’s Vince Budd Featured in PM360 Magazine

November 19, 2015

Addison Whitney Health Senior Vice President Vince Budd is featured in the latest issue of PM360 Magazine, with another edition of the “Brand Slam” series. This month’s “Brand Slam” article is titled “Get to Know More About Brand Naming.” It focuses on the importance of partnering with branding and naming agencies who have an in-depth and extensive knowledge of the latest in branding regulations and trends.

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Real-Time Marketing: Making It Work For Pharma Branders

May 22, 2014

Real-Time Marketing: Making It Work For Pharma Branders Let’s start by creating a baseline for this topic. What is real-time marketing (RTM)? Of all the attempts to define this marketing strategy, a blog post from Evergage sums it up quite nicely: RTM is “…the practice of brands engaging their audience via content, advertising, and product […]

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Branding Pharmaceutical Drugs in China

June 04, 2013

Did you know according to the Chinese Association for Pharmaceutical Equipment group that the Chinese pharmaceutical industry has been growing at an average annual rate of 16.72% over the last few decades? And that growth isn’t going to slow down anytime soon. China stands at the cusp of a modern society with an increasingly affluent […]

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For Your Best Night Ever, The Secret is Clear

May 31, 2012

If you are anything like me, you love the scoop on the latest and greatest hair and beauty products. Or maybe you enjoy relaxing by catching your favorite show on T.V. or browsing the internet. Either way regardless of your interests or media consumption preference, you have probably heard or seen some type of advertising […]

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Why INN’s are so Important to a Drug’s Life

July 01, 2011

Every pharmaceutical asset begins with a nonproprietary, generic name, or an International Nonproprietary Name (INN). This name could potentially be the first strategic decision you make for the commercial life of your brand. But what exactly is an INN name and why do they exist? Since the inception of the INN naming system in 1950 […]

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Tobacco Gets Graphic

June 22, 2011

If you plan to purchase cigarette packs after September 2012 you may be surprised, or even disturbed by what you see. The Food and Drug Administration is requiring graphic warning labels with images ranging from a man exhaling smoke through a tracheotomy hole in his neck to a diseased lung to be placed prominently on […]

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Happy Birthday BOTOX!

March 31, 2010

  While the results are temporary, I have a feeling BOTOX® is here to stay. Did you know BOTOX is the most popular non-surgical beauty treatment in the world? It is also one of the world’s most versatile and most widely researched medicines in the world. Botulinum toxin, a purified protein derived from the bacterium […]

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Hospital Branding

August 28, 2009

Have you ever asked yourself how hospitals in your city seem to be everywhere these days? Here in Charlotte some have commented on how Carolinas Medical Center went from one hospital in the center of the city to a network of centers all across town. There is even a CMC branded facility in a newly […]

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