Welcome to Addison Whitney Capabilities Month!

March 02, 2015

Welcome to Addison Whitney Capabilities Month! Throughout the month of March, we will be designating one week where we will be highlighting one of Addison Whitney’s capabilities – visual branding, verbal branding, market research and brand strategy – via brand salsa and our social media channels. We invite you all to join the discussion with […]

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AW Rewind:

The Addison Whitney

Week in Review - 2.27.15

Welcome to the final February edition of “AW in Review“, our roundup of our latest brandsalsa and Addison Whitney news and posts!

Don’t forget, you can stay up-to-date with everything from Addison Whitney by joining the conversation with us on our social media channels – TwitterFacebookLinkedIn and Google+


Regional Brands Rise in 2015 Harris Reputation Quotient Poll 

Harris Interactive, one of the worldwide leaders in polling and research data, recently released its annual Reputation Quotient® study, ranking companies based on how the study’s participants named the brands that stand out as having both the best and worst reputations.

One of the biggest surprises of the study came at the top, with Wegmans Food Markets, a regional supermarket chain with just over 85 stores, taking the No. 1 spot over brand giants such as Amazon and Samsung, who came in at No. 2 and No. 3, respectively… Read More


When is it Time to Reinvent the Brand Wheel?

We’ve all heard the expression “there’s no need to reinvent the wheel.” Typically, it is used to explain the reasoning behind keeping the status quo, and not taking a chance and making a change where the speaker doesn’t see one being 346457necessary.

A brand strategy approach that takes this route is a risk and reward proposition, and a decision that does not come with a one-size-fits-all aspect. Each brand and each brand marketing approach is different, and the ones that find the most success are those who fit the decision appropriately with the brand… Read More


Lowe’s Enters Connected Home Market with New Brand

Looking to make a considerable mark in the smart/connected home market, Lowe’s has begun leveraging Iris, its new brand that offers a range of connected home products, as outlined in a new article from Warc, an advertising best practices, evidence and insights website.hqdefault

The article, “Lowe’s Builds Smart Home Brand,” looks into how this new brand leverages Lowe’s experience in retail experience and product development in establishing a brand establishing a brand that is designed to go toe-to-toe with some of the top brands in the technology space in the race to the top of the smart home portfolio… Read More

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Lowe’s Enters Connected Home Market with New Brand

February 27, 2015

Lowe’s Enters Connected Home Market with New Brand Looking to make a considerable mark in the smart/connected home market, Lowe’s has begun leveraging Iris, its new brand that offers a range of connected home products, as outlined in a new article from Warc, an advertising best practices, evidence and insights website. The article, “Lowe’s Builds Smart […]

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Regional Brands Rise in 2015 Harris Reputation Quotient Poll

February 10, 2015

Regional Brands Rise in 2015 Harris Reputation Quotient Poll Harris Interactive, one of the worldwide leaders in polling and research data, recently released its annual Reputation Quotient® study, ranking companies based on how the study’s participants named the brands that stand out as having both the best and worst reputations. One of the biggest surprises of […]

Continue Reading

AW Rewind:

The Addison Whitney

Week in Review - 2.6.15

Welcome to another edition of “AW in Review“, our weekly roundup of our latest brandsalsa and Addison Whitney news and posts!

Don’t forget, you can stay up-to-date with everything from Addison Whitney by joining the conversation with us on our social media channels – TwitterFacebookLinkedIn and Google+


5 Ways to Maximize Your Personal Brand

Maximizing your personal brand is ensuring that you are putting your best foot forward with each interaction and maximizing the impact it will have on your day-to-day life.

Here are five tips on achieving success in establishing your personal brand… Read More


 Addison Whitney Global President Brannon Cashion Featured on NPR’s “Marketplace”

He joined “NPR Marketplace” discussing the TurboTax recovery from its price-hike stumble and how the brand can come back from it!


 Addison Whitney Brand Fanatics Put a Twist on Super Bowl Ad Discussion

Since we knew that there would be countless conversations reacting to how well the brands accomplished this feat,  we decided to provide a forum for these discussions to take place, as well as give the participants a chance to look at the ads from a branding perspective, something Addison Whitney specializes in… Read More


One Brand Family, Two Brands, How Many Brand Messages?

The pressure is enough for just those who were marketing just one brand at the game. For some, it was doubled, as they had two separate brands, which lived under the same brand umbrella, with advertisements running during this time.

The trick for brand managers in this situation is to decide whether to combine the two brands to support one brand message, or to establish dual messages and ensure that both are well-received and successful in their goals… Read More

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One Brand Family, Two Brands, How Many Brand Messages?

February 05, 2015

One Brand Family, Two Brands, How Many Brand Messages? By Matthew Harris As we all know, advertising during the Super Bowl is the biggest decision for a brand’s marketing strategy of the year. It regularly ranks among the most-watched television events in history (this year’s edition actually broke the record for most TV viewers for […]

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AW Rewind: The Addison Whitney Week in Review – 1.17.15

January 16, 2015

AW Rewind: The Addison Whitney Week in Review - 1.17.15 Welcome to another edition of “AW in Review“, our weekly roundup of our latest brandsalsa and Addison Whitney news and posts! Don’t forget, you can stay up-to-date with everything from Addison Whitney by joining the conversation with us on our social media channels – Twitter, Facebook, LinkedIn and Google+ A Thermostat to Rule […]

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