AW Rewind: The Addison Whitney Week in Review – 11.22.14

November 21, 2014

AW Rewind: The Addison Whitney Week in Review - 11.22.14 Welcome to the first edition of “AW in Review“, our weekly roundup of our latest brandsalsa and Addison Whitney news and posts! Don’t forget, you can stay up-to-date with everything from Addison Whitney by joining the conversation with us on our social media channels – Twitter, Facebook, […]

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Case Study Wednesday: Carnival Cruise Lines

November 19, 2014

Case Study Wednesday: Carnival Cruise Lines Addison Whitney’s ongoing relationship with Carnival Cruise Lines is a testament to our client-first mentality. We’ve supported the cruise line with projects ranging from bar and restaurant identities to social and recreational brands. These branded experiences can be found on several Carnival ships. RedFrog Pub and ThirstyFrog Red Lager […]

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Is Your Brand Prepared to Capitalize on Recent Growth?

November 17, 2014

Is Your Brand Prepared to Capitalize on Recent Growth? By Matthew Harris Congratulations! For your company, 2014 was a banner year. From revenue and profits to number of employees and offerings, growth was the theme. The company is set up for continued success in 2015 and beyond… if you can continue making the right choices, […]

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Build Equity in Your Personal Brand

July 08, 2014

Build Equity in Your Personal Brand   By Guest Blogger: Lindsey Freedman Today as I walked into work, I couldn’t help but notice the Starbucks cup in my hand, the iPhone I was texting on and the Nike fuel band on my wrist. As a society we are fixated with brands; we are walking advertisements […]

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Brand Collaborations: The Innovative Movement in Branding

June 18, 2014

Brand Collaborations: The Innovative Movement in Branding Guest Blogger: Lindsey Freedman Google Glass & Diane von Furstenberg, Starbucks & Duracell, Hershey & Betty Crocker, are all examples of popular brand collaborations. As discussed in our previous post on Fitbit and Tory Burch, brand collaborations are occurring more because of the potential effects on brand equity and expanding […]

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Real-Time Marketing: Making It Work For Pharma Branders

May 22, 2014

Real-Time Marketing: Making It Work For Pharma Branders Let’s start by creating a baseline for this topic. What is real-time marketing (RTM)? Of all the attempts to define this marketing strategy, a blog post from Evergage sums it up quite nicely: RTM is “…the practice of brands engaging their audience via content, advertising, and product […]

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Taking Your Brand Online

May 20, 2014

Taking Your Brand Online Guest Blogger: Ashley Wiederhold The Internet is really quite a fascinating space. You can find virtually any piece of information that you may need online—and this includes information about companies that you may be considering working with. Anyone, at any time, can do a quick Google search of a business name […]

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