Why You Should Keep the Focus in Your Brand Development

October 19, 2016

When it comes to brand building, this constant starting over and relying on chance-based efforts take up time and money, two crucial components to successfully build and create a brand. On the contrary, a focused, targeted and well-strategized brand building campaign will yield results at a much higher rate, and will provide the necessary data of what works and what doesn’t works to help build the road map moving forward.

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Age is Just a Number: 5 Ways Established Brands Can Stay Young

October 17, 2016

There are few things worse for a company’s image than to be seen as one that believes they can connect with today’s consumers, despite overwhelming evidence to the contrary. So how do you ensure that your brand takes the right path to stay relevant and modern? Here are five ways that established brands can prove that age is just a number…

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The Big Transition: What to Do with Your Brand Following a Merger or Acquisition

October 13, 2016

Far too often a brand strategy is overlooked in the M&A process, or brought to the table too late to have an impact in anything except final implementation. Whenever it happens, it is important to develop a communication plan that addresses both internal and external audiences. This plan should break down the individual audiences in detail and outline what they should know and when, including the appropriate verbal and visual brand implementation for each instance.

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Iconic Logo Timeline Shows There’s No One Way to Evolve

September 27, 2016

Logo evolution is a natural part of the branding process. In fact, the evolution of the overall brand is common, and often necessary, in order to keep up with the latest advancements in the marketplace and ever-changing consumer mindset. But how a logo “should” evolve is still up for debate.

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Function or Feeling – How Will You Position Your Brand?

September 22, 2016

Successful brands have purpose. They have pre-determined areas of differentiation and a target audience. They have a brand position. With this sense of direction, they can focus their branding efforts in the same direction, allowing for the full effectiveness to shine through. When creating your positioning strategy, there are two main aspects to use as starting points – function or feeling. But which one’s right for your brand?

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Brand Loyalty – How Easy is it to Achieve?

September 19, 2016

We all value loyalty – it’s one of the main reasons people get dogs as pets. It’s also why brand loyalty is such a prized accomplishment when brand building. Fear not, brand creators. Achieving brand loyalty can be done. The first step is to believe that it can be done, and be done with the brand you will have – take the aforementioned reasons for dismissing and take them out of the equation.

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When Less is More in Logo Design and Visual Branding

September 14, 2016

As brands and logos have evolved over the last several years, it’s become evident that simplicity and minimalistic design is a key new direction for modern brand marketing. Even the most iconic brands and logos are following the mindset of “less is more” when it comes to their designs. From less detailed images to geometrically-inspired outlines, brands are embracing a clutter less existence.

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