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7 Tips for Making Your Logo the Crown Jewel of Your Brand

February 11, 2016

As the saying goes, you never get a second chance to make a first impression. For brands, that first impression often comes when the audience initially sees its logo. Without a strong visual brand representation, any following movement toward branding success can be doomed to be an uphill climb. So to help nail down a successful first impression, here are 7 tips to ensuring that your logo lives up to its place as the crown jewel of your brand’s image.

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Addison Whitney Brand Fanatics Recap and Analyze Brand Impacts from Super Bowl Ads

February 08, 2016

The Super Bowl. Not only the biggest football game of the year, it’s also the biggest game in the advertising world. Many millions of dollars are spent on the annual event, which puts even more pressure on the created ads to push the needle for their brands. And with a night full of high-profile brand decisions, we knew that time needed to be spent analyzing the commercials and the brands behind them – so on the Monday following the big game, our Addison Whitney brand fanatics gathered to do just that.

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Long Term vs. Short Term Benefits of Rebranding

February 04, 2016

If the current visual brand is holding a company back from reaching its full potential, introducing a new direction (and absorbing the initial financial cost that comes with it) may be well worth it. Regardless of the brand, consistency across the board is a vital component. Without it, much like the current state of highway signs, you may find yourself neither here nor there.

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AW in Review – Addison Whitney Brand Salsa Recap 1.29.16

January 29, 2016

Welcome to another edition of AW in Review! This is our roundup of our latest brand salsa and Addison Whitney news and posts! Don’t forget, you can also stay up-to-date with everything from Addison Whitney by joining the conversation with us on our social media channels. Enjoy!

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Keeping your Brand Consistently Consistent

January 19, 2016

Brand consistency is exactly what it implies – constant and unchanging branding throughout your brand’s reach. Your brand can be top of the line, but if nobody knows exactly what it is or how it looks/sounds, then your efforts to promote the brand are facing an uphill battle. Getting your brand in front of your crucial audiences is the only way to continue to grow, and guaranteeing that each exposure reinforces the single brand is the best way to do this. Consistent branding encompasses and is driven by all other brand building efforts, and holds a vital place in the success of your brand.

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AW in Review – Addison Whitney Brand Salsa Recap 1.15.16

January 15, 2016

Welcome to the first “AW in Review“ of December! This is our roundup of our latest brand salsa and Addison Whitney news and posts! Don’t forget, you can also stay up-to-date with everything from Addison Whitney by joining the conversation with us on our social media channels. Enjoy!

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Can New Visual Branding Strategies Make McDonald’s a “Modern, Progressive Burger Company”?

January 13, 2016

“Modern” and “progressive” may not be the first words you would associate with fast food titan McDonald’s, but company leadership is working to change that. Enter the latest packaging revamp, which will roll out during the course of 2016 and is intended to work hand-in-hand with restaurant design, digital marketing and other brand conduits to establish McDonald’s as “a modern, progressive burger company.”

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