Build Equity in Your Personal Brand

July 08, 2014

Build Equity in Your Personal Brand   By Guest Blogger: Lindsey Freedman Today as I walked into work, I couldn’t help but notice the Starbucks cup in my hand, the iPhone I was texting on and the Nike fuel band on my wrist. As a society we are fixated with brands; we are walking advertisements […]

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Brand Collaborations: The Innovative Movement in Branding

June 18, 2014

Brand Collaborations: The Innovative Movement in Branding Guest Blogger: Lindsey Freedman Google Glass & Diane von Furstenberg, Starbucks & Duracell, Hershey & Betty Crocker, are all examples of popular brand collaborations. As discussed in our previous post on Fitbit and Tory Burch, brand collaborations are occurring more because of the potential effects on brand equity and expanding […]

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Real-Time Marketing: Making It Work For Pharma Branders

May 22, 2014

Real-Time Marketing: Making It Work For Pharma Branders Let’s start by creating a baseline for this topic. What is real-time marketing (RTM)? Of all the attempts to define this marketing strategy, a blog post from Evergage sums it up quite nicely: RTM is “…the practice of brands engaging their audience via content, advertising, and product […]

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Taking Your Brand Online

May 20, 2014

Taking Your Brand Online Guest Blogger: Ashley Wiederhold The Internet is really quite a fascinating space. You can find virtually any piece of information that you may need online—and this includes information about companies that you may be considering working with. Anyone, at any time, can do a quick Google search of a business name […]

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Is Brand Power Waning? (Part Two)

May 15, 2014

Is Brand Power Waning? (Part Two) Guest Blogger: Ashley Wiederhold Many industry leaders have long expected brands to lose their power as consumers become increasingly knowledgeable about their products, services, and behind-the-scenes activity, thanks to the World Wide Web. As an article published by the Harvard Business Review so aptly explains: “The case for the […]

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Is Brand Power Waning? (Part One)

May 13, 2014

Is Brand Power Waning? (Part One) Guest Blogger: Ashley Wiederhold An article in The New Yorker has raised some interesting questions: Despite all of the money, time, and energy that businesses invest in their brands, is brand power a thing of the past? Is the influence of a positive, strong brand waning? The argument put […]

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Fitbit, meet Tory Burch. Tory Burch, meet Fitbit…?

May 08, 2014

Fitbit, meet Tory Burch. Tory Burch, meet Fitbit…?   More and more, companies are partnering to bring products and services to consumers that cross socioeconomic, demographic and psychographic lines. Sometimes, bringing two companies together not only reaches a larger audience, but it exponentially builds their brands. Think Apple and Nike, Eddie Bauer and Ford, The […]

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IBM: Building a Lasting Brand

May 06, 2014

IBM: Building a Lasting Brand Guest Blogger: Ashley Wiederhold It’s easy to take today’s big brands for granted; while we can see the process of small businesses developing their brand identities, it’s often assumed that large companies are large companies because they’ve nailed down successful brand strategies (among other things). But these big businesses certainly […]

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And…we’re BACK!

April 30, 2014

And…we’re BACK! Hey Branders! We’ve been on a bit of a facelift hiatus since the end of last year. In conjunction with the launch of our new website, we also did a reskin our brandsalsa blog. Everything here is a bit more visually-oriented, and overall, a better reflection of Addison Whitney’s brand. Now, we’ll be […]

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