Top 10 Halloween Candy Brands

October 31, 2013

Happy Halloween brandsalsa readers! In spirit of today’s sugar-filled, ghoulish holiday we thought we’d countdown America’s top 10 Halloween candy. All of the data is from a market research study performed by the market research firm, Information Resources Inc. It is interesting to see that eight of the 10 brands on this list first debuted […]

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Welcome to the new

October 15, 2013

After months of preparation, dedication and hard work, Addison Whitney is delighted to officially announce the launch our newly designed website, The new website is clean, colorful and a stronger representation of our brand. Our goal is to provide our visitors with an extremely user friendly site that clearly communicates who we are and […]

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Brands We Love: Gatorade

September 12, 2013

There are few brands that can disrupt a market or industry, or create a need that consumers don’t even know they wanted in the first place. We all know the stories behind some of these brands – Apple does it regularly; Dyson and Chobani are also brands that get lumped into this category. But, a […]

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An Apple a Day…

September 10, 2013

So, it’s no secret that we’re fans of Apple at Addison Whitney, and today’s keynote was no exception. There is something so intoxicating about the buzz surrounding these events, and we were very excited to see the latest news unfold.   Today’s keynote had several announcements, but here are the highlights.   First up, two […]

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Brands are Gearing Up for NFL Kickoff

September 05, 2013

Today the calendar reads September 5, 2013, but that’s nothing more than a technicality. We all know what today really is, the start of the NFL football season. After its annual eight month hiatus from our TV screens and branded products on our grocery store shelves, it’sback. And, the only ones more ready than the […]

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Destination Branding: A Look at National and Regional Brands

September 03, 2013

  Today, we’re concluding a multi-week look at destination branding. So far, we’ve looked at city, state and country branding. This post will round out our series by focusing on national and regional brands. Since we’ve been covering destinations where we have offices, today’s focus will be on the U.S., Europe and Asia (and the […]

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