AW Spotlight – Meet Maya Babish

May 07, 2015

At Addison Whitney, our people are our most valuable resource. We are lucky to have such a talented group working throughout our offices, and in our AW Spotlight series we wanted to spotlight our employees, finding out more about who they are, and their thoughts on working at Addison Whitney. This edition of AW Spotlight features […]

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Branding Growth: 3 Industries Seeing a Brand Increase

April 21, 2015

There is never a lack of competition for brands, both within their own industry or for the attention of their audiences. This constant competition underscores the importance of creating and maintaining a strong branding strategy and ensuring that all aspects of a brand are in line with that strategy. Here are three industries that have […]

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Addison Whitney President Brannon Cashion Featured in PM360 Magazine

April 14, 2015

Addison Whitney’s Global President Brannon Cashion is featured in the April edition of PM360 Magazine, with the first of his series of guests posts. This month’s edition of the “Brand Slam” article series is titled “Finding the Value in Clinical Trial Branding.” A brief passage from the article is below, and if you’d like to […]

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AW Capabilities Month Market Research Week in Review

March 27, 2015

Welcome to Addison Whitney Capabilities Month! Throughout the month of March, we will be designating one week where we will be highlighting one of Addison Whitney’s capabilities – visual branding, verbal branding, market research and brand strategy – via brand salsa and our social media channels. Make sure to join the conversation on social media […]

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Visual Market Research at Work – Catching the Consumer’s Eye

March 26, 2015

Welcome to Addison Whitney Capabilities Month! Throughout the month of March, we will be designating one week where we will be highlighting one of Addison Whitney’s capabilities – visual branding, verbal branding, market research and brand strategy – via brand salsa and our social media channels. This week, we are focusing on Market Research, which encompasses […]

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AW Capabilities Month: What is Market Research?

March 24, 2015

Welcome to Addison Whitney Capabilities Month! Throughout the month of March, we will be designating one week where we will be highlighting one of Addison Whitney’s capabilities – visual branding, verbal branding, market research and brand strategy – via brand salsa and our social media channels. This week, we are focusing on Market Research, which encompasses […]

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AW Capabilities Month Brand Strategy Week in Review

March 20, 2015

Welcome to Addison Whitney Capabilities Month! Throughout the month of March, we will be designating one week where we will be highlighting one of Addison Whitney’s capabilities – visual branding, verbal branding, market research and brand strategy – via brand salsa and our social media channels.Make sure to join the conversation on social media using […]

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The Two Pillars of Efficient Brand Strategy

March 20, 2015

Welcome to Addison Whitney Capabilities Month! Throughout the month of March, we will be designating one week where we will be highlighting one of Addison Whitney’s capabilities – visual branding, verbal branding, market research and brand strategy – via brand salsa and our social media channels. This week, we are focusing on Brand Strategy, which encompasses […]

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AW Capabilities Month Case Study Wednesday: Sonoco

March 18, 2015

Welcome to Addison Whitney Capabilities Month! Throughout the month of March, we will be designating one week where we will be highlighting one of Addison Whitney’s capabilities – visual branding, verbal branding, market research and brand strategy – via brand salsa and our social media channels. This week, we are focusing on Brand Strategy, which encompasses […]

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