AW in Review: Addison Whitney Brand Salsa Recap 8.28.15

August 28, 2015

Welcome to another edition of “AW in Review“, our roundup of our latest brand salsa and Addison Whitney news and posts! Don’t forget, you can also stay up-to-date with everything from Addison Whitney by joining the conversation with us on our social media channels. Enjoy!

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4 Ways Brands Can Top the Class in Back-to-School Branding

August 26, 2015

The days are getting shorter, there’s a chill in the air (at least for some of us) and football is back on the TV. That can mean one thing – be ready for the return of school buses during your morning commute and a flood of back-to-school ads coming your way. So, sharpen your pencils – here are four examples of how various brands can get an A+ in back-to-school branding.

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car key, sharing, brand

Gaining Brand Trust in a Share Economy

August 24, 2015

The success of the share economy lies in how its brands cultivate trust. These brands focus their efforts on making consumers feel that they are interacting with people they can get to know, even if it is through the relative anonymity of the Internet.

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New Traditions: The Trend of “Southern” Brands

August 18, 2015

Popular brands like Southern Proper, Southern Tide and Southern Marsh market themselves with a combination of a sense of heritage and a distinctly southern character to appeal to the collegiate and young professional market. This strategy has proven extremely successful, and these brands have become ubiquitous on college campuses and in post-grad life throughout the southeast.

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Google’s New Alphabet

August 12, 2015

This week, Google announced that it will make another step forward. For the first time, Google will be under the umbrella of another brand. The overarching parent role previously held by the Google brand is being transitioned to a newly created brand called Alphabet, a reference to all of the companies within it being “the letters” in the greater structure. This change is coming for one big reason: the founders of Google, now CEO and President of Alphabet, understand the value of brand architecture.

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burberry trench coat

Find Your Trench Coat: Branding Success and Focusing on What You Do Best

August 11, 2015

A great brand usually begins with one thing it does very well. Louis Vuitton’s specialty is luggage. Christian Louboutin’s is shoes. Burberry’s had been the trench coat. However, often when a company achieves success, it begins to feel as if it can do anything and forgets what had made it so successful in the first place.

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Morveau Watches

Behind the Brand: How Morveau Watches Built its Brand

August 06, 2015

All brands, big or small, all have a starting point. When Luke Francis decided to build a company based on an innovative watch idea, he knew brand needed to be a strong asset in order to compete. He was entering a category flooded with mega-brands like Rolex, Fossil, Timex and thousands of others at the luxury, mid-market and economy levels, so he had his work cut out for him.

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