New Report Highlights Importance of Strong Employer Brands

July 23, 2015

Employer branding, which has a reputation of being an afterthought in the branding process, is showing its worth in organizations throughout the world, according to a recent report from Randstad Talent. The newly-released report found that 61 percent of human resources leaders studied felt that a strong employer brand is the most critical factor in attracting […]

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AW Intern Chronicles: One Month In!

July 21, 2015

Every summer, Addison Whitney welcomes an outstanding group of college students into the office as our summer interns. This year, our class consists of four interns representing three schools from around the area – these four will be working in the marketing, brand strategy, market research and verbal branding departments, and we are excited to […]

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AW in Review: Addison Whitney Brand Salsa Recap 7.17.15

July 17, 2015

Welcome to another edition of “AW in Review“, our roundup of our latest brand salsa and Addison Whitney news and posts! Don’t forget, you can stay up-to-date with everything from Addison Whitney by joining the conversation with us on our social media channels – Twitter, Facebook, LinkedIn and Google+ Branding with Emotion It is well known that people often buy based […]

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WEBINAR: New Health Canada Regulatory Guidelines: Are You Prepared?

July 17, 2015

In June 2015, Health Canada’s new guidance for the review and submission of drug brand names went into effect bringing with it significant changes in how your drug brand names will be reviewed, and the responsibilities of the drug manufacturers in this new process. To learn more about these changes and how this will impact […]

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Branding Beyond the Field

July 13, 2015

When determining the success of a sports franchise brand, the product on the field obviously plays a large part. Wins bring publicity, excitement and recognition, all which are important aspects for any team’s brand. But much of what goes into building a strong sports brand can’t be counted on the scoreboard. When looking to successfully […]

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Diet Coke: A Case for Individualized Branding

July 09, 2015

Recently The Coca-Cola Company has revealed their plans to market all of their Coca-Cola related brands – Coca-Cola, Coca-Cola Life, Coca-Cola Zero, and Diet Coke – as a cohesive team of products, rather than individually. Market research has shown that there is some confusion about what differentiates these four products, and the Coca-Cola Company hopes […]

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Branding with Emotion

July 07, 2015

It is well known that people often buy based on emotions, and justify with facts. cites a study which showed “when evaluating brands, consumers primarily use emotions [such as] personal feelings and experiences rather than information.” Though offering very different products, two relatively new brands, Packed Party Gift Boxes and S’well Water Bottles have […]

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Branded on the Fourth of July

July 02, 2015

As June comes to a close, consumers begin to see the flood of red, white and blue wash over their favorite brands, as each looks to find a way to incorporate the Fourth of July into their branding, marketing and advertising efforts. As with many holidays, brands can easily get lost in the increased noise […]

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