Art, design, music and beer. Is there a better combination to kick off summer? I didn’t think so, and that’s just how Addison Whitney’s designers spent the first day of summer last Friday, June 21st. Organized by our very own designer, Chris Cureton, Sum Art was a celebration of art and Charlotte’s growing creative community. […]
Continue ReadingMusical Festivals: A Branded Experience
May 02, 2013
In the 1960’s and 70’s, when music festivals began to rise in popularity, they were predominately about rebelling against commercial and corporate gimmicks, and primarily focused on peace, love and, of course, music. Fast forward to 2013 and corporate promotions and branded experiences are as synonymous with music festivals as the music itself. Music festivals […]
Continue ReadingThe Past & Present of Female Creative Directors
September 25, 2012
This week The 3% Conference, a first-ever event for female creative directors, kicks off Thursday in San Francisco to celebrate females in creative roles, and the future we hold in this industry. But as some of us are getting ready to celebrate the future of female creative directors in the industry, Adage coincidently published their […]
Continue ReadingMud Runs Enable Brands to Broaden Reach
August 28, 2012
Traditional running races are a thing of the past. The new craze is to throw some obstacles in the way. Like a mud pit, barbed wire, a climbing wall and a tangle of ropes. Then give these new obstacle course races gritty names like Warrior Dash and Tough Mudder to really intimidate people to sign […]
Continue ReadingSponsors Benefit From Olympics, But Do The Athletes?
July 18, 2012
The 2012 summer Olympics based in London are only a few short weeks away. Anticipation and excitement alike have been mounting with televised trials and previews into what the games will hold this time around. Not only are the Olympics an exciting time for athletes all around the world, but for big brands looking to […]
Continue ReadingCharlotte’s Got a Lot
May 22, 2012
In 2008 when I moved to Charlotte, NC I had no idea I was taking up residence in the “next big thing” city. I was fresh-out of college and not sure what to expect out of my new city that I more or less randomly chose to move to. But I unknowingly stepped right into […]
Continue ReadingOprah’s Last Show
May 25, 2011
As Tom Hanks said on an Oprah show earlier this season, the phrase “Did you see Oprah today?” is going to be removed from our vocabulary after today. Today marks the end of the 25 year run of The Oprah Show. Let’s take a moment to relive some of our favorite moments. You get a […]
Continue ReadingAW Helping Hands: Birthday Blessing
May 09, 2011
Through AW Helping Hands, a company-wide volunteer initiative, Addison Whitney employees jump started the month of May by throwing a birthday party at the Salvation Army Center of Hope in uptown Charlotte . Bright Blessings is a non-profit that operates projects for thousands of homeless children across the Charlotte region. Its core program “Bless-A-Birthday,” is a […]
Continue ReadingAlive After Five
April 07, 2011
Tonight marks the kick off of Charlotte’s biggest summer happy hour – Alive After Five. This weekly celebration allows corporate America to roll out from their cubicles, crawl down their concrete towers, and indulge in post-office beverages, laughs and feel good music. Not particularly kid-friendly, unless you want ‘you-have-a-baby-in-a-bar’ stares, this outdoor festivity has increased […]
Continue ReadingInsperity | Taking it to the streets
March 24, 2011
On March 3, 2011, the Administaff family gathered to celebrate 25 years of success and a new beginning as Insperity. Some members of the Addison Whitney-Insperity team were lucky enough to attend and witness this magical evening. Picture this – Minute Maid Park home of the Houston Astros, deep in the heart of Texas, buzzing […]
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