Branding the Hunger Games Harry Potter set the stage… The Twilight franchise built on Warner Bros.’ foundation… And now, it’s The Hunger Games’ time to shine. We’ve touched on movie branding in the past, but as Lionsgate ramps up to the premiere of the latest Hunger Games movie, its branding efforts are, in a word, […]
Continue ReadingBrands We Love: Publix
Plain and simple, I love Publix. It’s a love affair that‘s going on 20+ years, and with the Florida-based grocer now entering my adopted home state of North Carolina, it’s an affair I don’t see ending anytime soon. There are so many reasons to love a grocer whose tagline is “where shopping is a […]
Continue ReadingFor the Love of Moms
With Mother’s Day this weekend, we found it apropos to focus on how brands capitalize on this holiday to generate buzz and attention. First off, a little history about Mother’s Day: 150 years ago, Anna Jarvis, an Appalachian homemaker, organized a day to raise awareness of the poor health conditions in her community, a […]
Continue ReadingGood Things Come in Great Packages
In a society driven by the importance of looks, package design is vital when it comes to brand image and is the best chance to make a sale based on looks alone. How many times have you been faced with a decision between two different products and let your decision fall on the design of […]
Continue ReadingTo Infinity, and Beyond… Your Average Branding
It’s been almost a year since virtually every college kid wept openly at the conclusion of Toy Story 3 (myself included – I have no shame here). However, Disney doesn’t plan on letting you forget Toy Story 3 anytime soon, because the loveable gang of toys is making a comeback — on the big screen. […]
Continue ReadingThe Ugliest Thing at Urban Outfitters
No, it’s not a faded shirt or a floppy hat that looks like it came from my grandmother’s attic. The ugliest thing you’ll find at Urban Outfitters is the new logo/look of the website. In a surprising move, Urban Outfitters has changed the color palette of its website and debuted a new logo that looks […]
Continue ReadingBrand Refreshment: Belk vs. Gap
…………………………………………………………………………………………………………………………………………………. Much of October’s design buzz was focused on the new Gap logo. With the change came die-hard Gap customers commenting on blogs, Facebook sites, and within the design community. Marka Hansen, president of Gap North America, initially defended the logo, writing that the move brings Gap into the modern age. “We want our customers […]
Continue ReadingFarewell Grandma’s Belk
…………………………………………………………………………………………………………………………………………………. Growing up in the South, Belk department stores have been a shopping staple. When I was young, I remember going to Belk with my grandmother and thinking it was so fancy. Just look at its logo. It’s cursive. That’s the ultimate in fancy to a seven-year-old. But I’m not seven anymore and while I […]
Continue ReadingKelloggs Pops Up in Times Square
…………………………………………………………………………………………………………………………………………………. Times Square boasted a new store recently and the streets have been abuzz over the sweet addition. Promoters call it Pop-Tarts World and the 3200 square foot space contains an hourly light show, a café offering over 30 snacks and desserts including Pop-Tarts Sushi a as well as an interactive create-your-own-variety-pack vending machine. Though […]
Continue ReadingConfessions of a Name-Induced Shopper
………………………………………………………………………………………………………………………………………………….Be honest – have you ever bought a product solely because of its name or packaging?*whispers* I have.The bottle’s appearance sucked me in, the matte hot pink and matte yellow bottles at the end of a sea of glossy blue and purple cans. I moved in closer, seeing the name EOS emblazoned across the top. […]
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