Branding The Hunger Games

August 13, 2013

Branding the Hunger Games Harry Potter set the stage… The Twilight franchise built on Warner Bros.’ foundation… And now, it’s The Hunger Games’ time to shine. We’ve touched on movie branding in the past, but as Lionsgate ramps up to the premiere of the latest Hunger Games movie, its branding efforts are, in a word, […]

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Brands We Love: Publix

May 16, 2013

Plain and simple, I love Publix. It’s a love affair that‘s going on 20+ years, and with the Florida-based grocer now entering my adopted home state of North Carolina, it’s an affair I don’t see ending anytime soon.   There are so many reasons to love a grocer whose tagline is “where shopping is a […]

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For the Love of Moms

May 09, 2013

With Mother’s Day this weekend, we found it apropos to focus on how brands capitalize on this holiday to generate buzz and attention.   First off, a little history about Mother’s Day: 150 years ago, Anna Jarvis, an Appalachian homemaker, organized a day to raise awareness of the poor health conditions in her community, a […]

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Good Things Come in Great Packages

June 25, 2012

In a society driven by the importance of looks, package design is vital when it comes to brand image and is the best chance to make a sale based on looks alone. How many times have you been faced with a decision between two different products and let your decision fall on the design of […]

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To Infinity, and Beyond… Your Average Branding

June 17, 2011

It’s been almost a year since virtually every college kid wept openly at the conclusion of Toy Story 3 (myself included – I have no shame here). However, Disney doesn’t plan on letting you forget Toy Story 3 anytime soon, because the loveable gang of toys is making a comeback — on the big screen. […]

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Farewell Grandma’s Belk

October 07, 2010

…………………………………………………………………………………………………………………………………………………. Growing up in the South, Belk department stores have been a shopping staple. When I was young, I remember going to Belk with my grandmother and thinking it was so fancy. Just look at its logo. It’s cursive. That’s the ultimate in fancy to a seven-year-old. But I’m not seven anymore and while I […]

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Kelloggs Pops Up in Times Square

September 15, 2010

…………………………………………………………………………………………………………………………………………………. Times Square boasted a new store recently and the streets have been abuzz over the sweet addition. Promoters call it Pop-Tarts World and the 3200 square foot space contains an hourly light show, a café offering over 30 snacks and desserts including Pop-Tarts Sushi a as well as an interactive create-your-own-variety-pack vending machine. Though […]

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Confessions of a Name-Induced Shopper

September 08, 2010

………………………………………………………………………………………………………………………………………………….Be honest – have you ever bought a product solely because of its name or packaging?*whispers* I have.The bottle’s appearance sucked me in, the matte hot pink and matte yellow bottles at the end of a sea of glossy blue and purple cans. I moved in closer, seeing the name EOS emblazoned across the top. […]

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