Brands We Love: Chipotle

June 18, 2013

I. love. Chipotle. There, I said it. And no, I’m not referring to the pepper, but the mouth-wateringly delicious Mexican grill.   The best part is, it goes beyond the food. I love the cheekiness of Chipotle’s brand, but the fact that it’s mixed with a “Food With Integrity” mission, I have become the most […]

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New Look, Classic Taste: Coca-Cola Follow Up

August 24, 2011

Keeping a brand fresh while still maintaining its integrity can be challenging. While an updated look could modernize your brand or help it stand out in a crowded marketplace, it is important not to lose sight of who you are and what your brand stands for. Imagine just how challenging refreshing your brand would be […]

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More than Just Java: Starbucks Follow-Up

July 20, 2011

From new sizes to a new logo, the Starbucks brand has seen many changes in the last year. Following the introduction of wine and beer to its menu options, Starbucks has also extended its food offerings. Starbucks is introducing a line of “ bistro boxes,” in snack and entree sizes, priced from $4.95 to $6.95 […]

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McMakeover

May 11, 2011

McDonald’s has introduced subtle changes over the past few years such as healthier menu options and new coffee drinks. Now, the fast food chain is undergoing a $1billion dollar makeover. According to USA TODAY, McDonald’s hopes to have the majority of America’s 14,000 locations revamped by 2015. Expect to sit at wooden tables or on […]

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Marketing Mexican History

May 05, 2011

Just as we tuck away our green shirts from St. Patrick’s Day, May arrives bringing us a new celebratory holiday. And consumers aren’t the only ones celebrating. A minor holiday in Mexico, celebrating a victory over the French at the Battle Of Puebla, Cinco de Mayo gained popularity in the 1950’s and 1960’s because of […]

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Brews and Booze

October 26, 2010

Starbucks recently announced it will serve regional wine and beer, starting in its home city of Seattle. In an experimental trial, the company renovated a store in Seattle’s busy Capitol Hill area and stocked it with new beverage offerings as well as a selection of local cheeses. In addition to the new menu, the barista […]

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The 6th Food Group: Crayons

August 25, 2010

cray·on / [krey-on, -uhn] –noun 1. a pointed stick or pencil of colored clay, chalk, wax, etc., used for drawing or coloring. 2. a drawing in crayons. –verb (used with object) 3. to draw or color with a crayon or crayons. –verb (used without object) 4. to make a drawing with crayons. When I hear […]

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Arizona Boycotters Impact a New York Tea

May 25, 2010

…………………………………………………………………………………………………………………………………………………. AriZona Iced Tea is suffering the consequences of sharing a name with the southwestern state as people upset by Arizona’s new irrigation law boycott the state as well as businesses based there. The ironic thing is that AriZona Beverage Company was founded in 1992 in Brooklyn, New York and maintains all operations in this […]

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Bar Call

April 30, 2010

Belve? Stones? The Shack?Here’s an interesting article on the benefits and pitfalls of developing and marketing your own brand’s bar call.What’s in a Nickname? In Spirits World, an Implied RelationshipWhat do you think? Should brands develop their own nicknames or leave it to consumers? And, what are some memorable brand nicknames that you like or […]

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