I. love. Chipotle. There, I said it. And no, I’m not referring to the pepper, but the mouth-wateringly delicious Mexican grill. The best part is, it goes beyond the food. I love the cheekiness of Chipotle’s brand, but the fact that it’s mixed with a “Food With Integrity” mission, I have become the most […]
Continue ReadingNew Look, Classic Taste: Coca-Cola Follow Up
August 24, 2011
Keeping a brand fresh while still maintaining its integrity can be challenging. While an updated look could modernize your brand or help it stand out in a crowded marketplace, it is important not to lose sight of who you are and what your brand stands for. Imagine just how challenging refreshing your brand would be […]
Continue ReadingMore than Just Java: Starbucks Follow-Up
July 20, 2011
From new sizes to a new logo, the Starbucks brand has seen many changes in the last year. Following the introduction of wine and beer to its menu options, Starbucks has also extended its food offerings. Starbucks is introducing a line of “ bistro boxes,” in snack and entree sizes, priced from $4.95 to $6.95 […]
Continue ReadingMcMakeover
May 11, 2011
McDonald’s has introduced subtle changes over the past few years such as healthier menu options and new coffee drinks. Now, the fast food chain is undergoing a $1billion dollar makeover. According to USA TODAY, McDonald’s hopes to have the majority of America’s 14,000 locations revamped by 2015. Expect to sit at wooden tables or on […]
Continue ReadingMarketing Mexican History
May 05, 2011
Just as we tuck away our green shirts from St. Patrick’s Day, May arrives bringing us a new celebratory holiday. And consumers aren’t the only ones celebrating. A minor holiday in Mexico, celebrating a victory over the French at the Battle Of Puebla, Cinco de Mayo gained popularity in the 1950’s and 1960’s because of […]
Continue ReadingStarbucks Did What?!
January 07, 2011
Caffeine addicts across the world are in uproar over Starbucks’ announcement this week that its logo would be changing to celebrate its 40th anniversary in March and the company’s larger focus. On Starbucks’ site you can read comments from people upset over the change and even suggesting alternative designs. Interestingly, Starbucks partners (also known as […]
Continue ReadingBrews and Booze
October 26, 2010
Starbucks recently announced it will serve regional wine and beer, starting in its home city of Seattle. In an experimental trial, the company renovated a store in Seattle’s busy Capitol Hill area and stocked it with new beverage offerings as well as a selection of local cheeses. In addition to the new menu, the barista […]
Continue ReadingThe 6th Food Group: Crayons
August 25, 2010
cray·on / [krey-on, -uhn] –noun 1. a pointed stick or pencil of colored clay, chalk, wax, etc., used for drawing or coloring. 2. a drawing in crayons. –verb (used with object) 3. to draw or color with a crayon or crayons. –verb (used without object) 4. to make a drawing with crayons. When I hear […]
Continue ReadingArizona Boycotters Impact a New York Tea
May 25, 2010
…………………………………………………………………………………………………………………………………………………. AriZona Iced Tea is suffering the consequences of sharing a name with the southwestern state as people upset by Arizona’s new irrigation law boycott the state as well as businesses based there. The ironic thing is that AriZona Beverage Company was founded in 1992 in Brooklyn, New York and maintains all operations in this […]
Continue ReadingBar Call
April 30, 2010
Belve? Stones? The Shack?Here’s an interesting article on the benefits and pitfalls of developing and marketing your own brand’s bar call.What’s in a Nickname? In Spirits World, an Implied RelationshipWhat do you think? Should brands develop their own nicknames or leave it to consumers? And, what are some memorable brand nicknames that you like or […]
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