New Traditions: The Trend of “Southern” Brands

August 18, 2015

Popular brands like Southern Proper, Southern Tide and Southern Marsh market themselves with a combination of a sense of heritage and a distinctly southern character to appeal to the collegiate and young professional market. This strategy has proven extremely successful, and these brands have become ubiquitous on college campuses and in post-grad life throughout the southeast.

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Build Equity in Your Personal Brand

July 08, 2014

Build Equity in Your Personal Brand   By Guest Blogger: Lindsey Freedman Today as I walked into work, I couldn’t help but notice the Starbucks cup in my hand, the iPhone I was texting on and the Nike fuel band on my wrist. As a society we are fixated with brands; we are walking advertisements […]

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Brand Collaborations: The Innovative Movement in Branding

June 18, 2014

Brand Collaborations: The Innovative Movement in Branding Guest Blogger: Lindsey Freedman Google Glass & Diane von Furstenberg, Starbucks & Duracell, Hershey & Betty Crocker, are all examples of popular brand collaborations. As discussed in our previous post on Fitbit and Tory Burch, brand collaborations are occurring more because of the potential effects on brand equity and expanding […]

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Real-Time Marketing: Making It Work For Pharma Branders

May 22, 2014

Real-Time Marketing: Making It Work For Pharma Branders Let’s start by creating a baseline for this topic. What is real-time marketing (RTM)? Of all the attempts to define this marketing strategy, a blog post from Evergage sums it up quite nicely: RTM is “…the practice of brands engaging their audience via content, advertising, and product […]

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Is Brand Power Waning? (Part One)

May 13, 2014

Is Brand Power Waning? (Part One) Guest Blogger: Ashley Wiederhold An article in The New Yorker has raised some interesting questions: Despite all of the money, time, and energy that businesses invest in their brands, is brand power a thing of the past? Is the influence of a positive, strong brand waning? The argument put […]

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On Target: New ‘Simply Balanced’ Brand

July 09, 2013

While wandering around Target this weekend, I stumbled across a shiny, new brand, ‘Simply Balanced.’ Intrigued by the clean packaging, I wondered out loud, “What is this? I haven’t seen this brand before.” A Target employee was working in the same aisle and gave me a quick history lesson- the cleaner, fresh brand was replacing […]

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Musical Festivals: A Branded Experience

May 02, 2013

In the 1960’s and 70’s, when music festivals began to rise in popularity, they were predominately about rebelling against commercial and corporate gimmicks, and primarily focused on peace, love and, of course, music. Fast forward to 2013 and corporate promotions and branded experiences are as synonymous with music festivals as the music itself. Music festivals […]

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Louboutin’s Defense Brings Color Branding into Question

February 15, 2012

Considered one of the most interesting fashion intellectual property cases in history, French designer Christian Louboutin filed a suit in August against French fashion house Yves Saint Laurent in an effort to protect his signature red-soled shoe. Back in court on January 24th after appealing the decision made in August, Louboutin now must wait for […]

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Brandverbs: The Highest Mark of Success?

August 26, 2011

When was the last time you said: “I’m going to go use a search engine to look up information on tonight’s event.” The answer to that is either never, or sometime circa the early 2000’s, but since then it’s more than likely that most Americans say “I’m going to go Google more information on tonight’s […]

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The Future of Angry Birds

July 22, 2011

I told myself I wouldn’t get addicted to Angry Birds. But as soon as I demolished those squealing, snorting little pig targets, I knew I was hooked. I’m not alone in my obsession; there are over 100 million users who play Angry Birds monthly. The game clearly has a loyal following, and has become a […]

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