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Becoming a Tradition-Synonymous Brand

November 22, 2016

Over the years, brands have attached themselves to and eventually become synonymous with a holiday tradition. They’ve reached outside of their usual consumer audience and established brand equity with a portion of the marketplace with little to no brand knowledge outside of the name association. In doing so, they did something no advertising or marketing campaign could do – they became connected to tradition.

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4 Characteristics of Leaders that Help Build Strong Brands

November 10, 2016

As with most aspects of business, a successful branding effort starts at the top. The brand must be developed in such a way and with an end product that provides for easy and full buy-in from leadership across the organization. But what is often overlooked is how the characteristics of the brand are not the only factors involved in leadership’s role with the brand. Leaders who wish to preside over successful brands must also possess certain characteristics in order to utilize their role in the organization to the fullest extent when dealing with the brand.

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Why You Should Keep the Focus in Your Brand Development

October 19, 2016

When it comes to brand building, this constant starting over and relying on chance-based efforts take up time and money, two crucial components to successfully build and create a brand. On the contrary, a focused, targeted and well-strategized brand building campaign will yield results at a much higher rate, and will provide the necessary data of what works and what doesn’t works to help build the road map moving forward.

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A Cup of Sugar and Branding Advice – Two Things You Can Get From Your Neighborhood

September 07, 2016

What if I told you that organizations and products across the marketplace could take branding advice from a collection of neighborhoods in Nashville? In line with a recent trend in demographic identity, the residents are beginning to attach their neighborhood with their own personal brand. In doing so, they have hit a sweet spot in branding, achieving two foundational achievements in building a successful brand.

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Patience is a (Branding) Virtue

August 18, 2016

Simply put, brand development is a practice in patience and the ability to stay the course. When creating a brand, especially during the strategic development phase, the end goal may seem a million miles away. Along those lines, there may be some bumps in the road on the way to success, which will undoubtedly cause some to begin wondering if and when the strategy should be abandoned.

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Brand Engagement in an Ever-Connected Marketplace

August 16, 2016

In the not-so-distant past, brand engagement was, like most media and advertising efforts, easily calculated, tracked and controlled. This is no longer the case. Today, brands are faced with both the ease and the issues that come with online brand engagement opportunities, where measurement is tracked via software programs and engagement rates are dependent on the consumer.

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3 Ways a Strong Brand Can Bring Your Organization Together

August 09, 2016

Not only can a strong company brand drive consumer and market success, but it can also have a positive impact from within the office walls. Whether it’s through initial brand development or a rebranding effort, the creation and implementation of a strong brand will have a unifying effect on the organization as a whole. Although often overlooked, here are three ways a strong brand can serve to make your organization stronger and more successful:

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Finding the Connection: How a Brand Name Can Help Tie Your Brand Together

August 04, 2016

Congratulations, you’re a parent! Bringing to life a pristine new entity created from scratch, it’s your brand. And like all things birthed into magnificence and destined to prosper, it needs a name But when namer’s block kicks in and you are staring at a trash can full of crumpled wads of fizzled ideas, it’s probably because you’re brainstorming too broadly.

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