Mixed by Addison Whitney
The recognition for the Apple iPhone brand is what poses our question. – Will the iPhone brand live forever? Or will it be replaced by an updated brand by Apple – an “ApplePhone” or something of the like?
Continue ReadingA year ago, would anybody have thought that the product development we saw this year at CES would be inspired by an innovation to, of all things, a thermostat? Yes, a thermostat. This thermostat was introduced by a brand called Nest, of which I am a big fan. I don’t own one, but I do […]
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IBM: Building a Lasting Brand Guest Blogger: Ashley Wiederhold It’s easy to take today’s big brands for granted; while we can see the process of small businesses developing their brand identities, it’s often assumed that large companies are large companies because they’ve nailed down successful brand strategies (among other things). But these big businesses certainly […]
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I was in a Bank of America a week ago and came across Fortune magazine’s 40 under 40 issue. I began flipping through the pages and stumbled across Jack Dorsey; I recognized the name, but only as the co-founder of Twitter. What I learned reading the article, and doing more research on Dorsey for […]
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So, it’s no secret that we’re fans of Apple at Addison Whitney, and today’s keynote was no exception. There is something so intoxicating about the buzz surrounding these events, and we were very excited to see the latest news unfold. Today’s keynote had several announcements, but here are the highlights. First up, two […]
Continue ReadingWWDC. Worldwide Developers Conference. Why in the world would I care about a developer’s conference if I’m not a developer? Well, did I mention that it’s Apple’s Worldwide Developers Conference? And that the keynote address was yesterday? And they unveiled yet another major operating system improvement (among other things)? Okay, I’ve […]
Continue ReadingRemember when you were limited to watching what was live on television? And the most you could record was on your VCR? Forget on-demand; you had to be home at a certain time if you wanted to catch a favorite show. Renting movies meant driving to your local Blockbuster or Hollywood Video, and even then, […]
Continue ReadingWhat would your ideal features be in a personal shopping assistant? Would smart, mobile, and informative be at the top of your list? Then you’re in luck, because last week IBM Research announced its plans to release a new mobile shopping application. It is currently being developed by research scientists at IBM’s lab in Haifa, […]
Continue ReadingThere are certain brands that fascinate me and I can never learn enough about them. Google is one of those brands. I recently finished Douglas Edwards’ book “I’m Feeling Lucky: The Confessions of Google Employee Number 59” and I can’t stop talking about it. Just ask my coworkers – it’s been Google does this and […]
Continue ReadingUh oh. Looks like Google Music showed up to the party wearing the same outfit as iTunes. Unfortunately for Google, the outfit looks better on iTunes. Not to mention Google brought the less attractive date (Google+). For anyone who isn’t aware, Google recently launched its much anticipated digital music application, Google Music (original name, […]
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