What’s the Difference Between Branding & Marketing?
October 31, 2011
Brand Revivals: Bringing the Past Back to the Present
October 20, 2011
Remember the Razr flip phone of the early to mid-2000’s? Of course you do, because you either had one or looked on with jealousy at all your friends that had one, wishing you too could one day be as cool as them. But then came June 29, 2007, the first iPhone became available to the […]
Continue ReadingWhat is Brand Awareness?
September 23, 2011
For any brand or product to survive and succeed they must earn a level of brand awareness that is greater than or at least equal to their competition. But what exactly is brand awareness and how does a product or brand generate this level recognition? Brand Awareness (n.): a measure of how readily members of […]
Continue ReadingEverything I Need to Know About Branding I Learned from College Football
September 13, 2011
Remember the adage everything I need to know I learned in kindergarten? Well let’s think about this in terms of branding; that sentence could easily translate to everything I need to know about branding I learned from college football. As I’ve written about in a number of past posts creating a memorable brand experience and […]
Continue ReadingIs Co-Branding a Risk to Your Brand?
September 09, 2011
Betty Crocker’s brownies mix + Hershey’s Chocolate Syrup; Dell Computers + Intel Processors; Kraft Lunchables + Oscar Meyer meat, Nike + Michael Jordan. These aren’t just tasty treats, fancy computers, or the latest pair of sneakers. These are all examples of successful co-branding efforts, which is a branding strategy that aligns two separate brands with […]
Continue ReadingThe Good, The Bad & The Bizarre of Brand Extensions
September 07, 2011
Once upon a time Coca-Cola had only soft drinks, Burger King only had burgers, and Nokia had rubber boots… Yes, you read that correctly. The same Nokia that has been a telecommunications company and long time mobile phone manufacturer started out as an industrial conglomerate that produced galoshes and other rubber products. Other than having […]
Continue ReadingBrandverbs: The Highest Mark of Success?
August 26, 2011
When was the last time you said: “I’m going to go use a search engine to look up information on tonight’s event.” The answer to that is either never, or sometime circa the early 2000’s, but since then it’s more than likely that most Americans say “I’m going to go Google more information on tonight’s […]
Continue ReadingIs Product Placement Still Effective?
August 09, 2011
More and more frequently when I go see a movie I feel as if I’m watching a two hour long commercial rather than the cinematic depiction of a bachelor party in Vegas. And frankly, I’m becoming a little jaded by the continuous product placement or “brand integration” as it’s called now. I then started to […]
Continue ReadingWhy INN’s are so Important to a Drug’s Life
July 01, 2011
Every pharmaceutical asset begins with a nonproprietary, generic name, or an International Nonproprietary Name (INN). This name could potentially be the first strategic decision you make for the commercial life of your brand. But what exactly is an INN name and why do they exist? Since the inception of the INN naming system in 1950 […]
Continue Reading