Traditional running races are a thing of the past. The new craze is to throw some obstacles in the way. Like a mud pit, barbed wire, a climbing wall and a tangle of ropes. Then give these new obstacle course races gritty names like Warrior Dash and Tough Mudder to really intimidate people to sign […]
Continue ReadingWorld Expo: Nation Branding
To add to the previous blog post about nation branding, countries seem to be very interested in their reputations. They are making strides to manage their appearance in a globalized world. Countries realize that their reputation not only affects their tourism business, but also their economic stance in the marketplace. And where do countries go […]
Continue ReadingZoo Seeking Namers
The Louisville Zoo is seeking a name for the latest addition to its family: a baby boy giraffe. The zoo is taking submissions from now until April 25th, so get noodling on some cute entries for this little guy.
Continue ReadingNaming the Mars Rover
WALL-E and NASA have joined forces to find a kid-friendly name for the new Mars Rover. The naming contest , open to students ages 5-18, will reward finalists with visits to NASA’s Jet Propulsion Laboratory and the winner with a place in the history of space exploration. This month, 9 of the name candidates will […]
Continue ReadingChallenge: Off-Label Usage
Working with pharmaceutical companies, we hear the phrase “off-label use” used more and more. What exactly does this refer to? Off-label use refers to the prescribing of drugs for treatment outside of the regulatory-approved label or indication. While this practice certainly has its pros and cons, it’s interesting to note how off-label use works in […]
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