As consumers are looking for more natural solutions to implement within their lives and specifically within their healthcare choices, probiotics are emerging as a hot new trend. Probiotics (translated as “for life”) refers to the “good” bacteria that are included in dietary supplements or food products. This “good” bacteria found in our adult bodies has […]
Continue ReadingPfizer – Wyeth Merger
February 27, 2009
On January 25th, Pfizer leapfrogged over the tradition of buying smaller research companies to purchase Wyeth for 68 billion dollars. With their forces combined, Pfizer/Wyeth becomes the 4th largest US-based company; Exxon, Walmart, and Proctor & Gamble hold the top three spots. The merger process can be complicated and delicate to finagle on the finance […]
Continue ReadingHappy 110th Merck Manual!
February 23, 2009
…………………………………………………………………………………………………………………………………………………. The year 2009 marks the 110th anniversary of The Merck Manual, the best-selling and oldest continuously published general medical text in the English language. And what a 110 years it has been! It all started in 1899, when the American drug manufacturer Merck & Co. published a small book titled Merck’s Manual of the […]
Continue ReadingPink Branding for Breast Cancer Awareness
September 29, 2008
…………………………………………………………………………………………………………………………………………………. If you’ve been to Target or your local grocery store recently, you’ve probably noticed a lot of pink packages and displays. October is Breast Cancer Awareness Month and many brands are doing their part to support breast cancer research and raise awareness of the disease. Consumer product brands such as HP, KitchenAid, and One […]
Continue ReadingRember’s Early Success
August 26, 2008
The drug called Rember (methylthioninium chloride) is receiving substantial press in the news and medical world for its success in slowing the progress of mental deterioration associated with Alzheimer’s disease. The Alzheimer’s drugs currently available {Aricept, Exelon, Razadyne (previously Reminyl), Cognex, and Namenda} have been said to only ease the symptoms of the mind-robbing disease. […]
Continue ReadingTrend Watch: Drug Delivery
August 19, 2008
…………………………………………………………………………………………………………………………………………………. As pharmaceuticals are becoming more sophisticated, the need for targeted and effective modes of administration is becoming more apparent: a trend that is not being ignored by companies worldwide. Drug delivery is an increasingly dynamic sector of the pharmaceutical industry, and it may prove to be one of the most interesting areas of growth […]
Continue ReadingWelcome Sascha-Marcel Poschet
April 18, 2008
Addison Whitney is pleased to announce the addition of Sascha-Marcel Poschet to the company. Sascha is the latest addition to the global healthcare team, where he has taken the role of brand consultant and will be joining our team in Munich, Germany. Sascha, with more than four years of sales experience in the pharmaceutical industry […]
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