The Olympics may be over, but the excitement is just beginning for the world of swimming. Thanks to world record-shattering performances in the pool, the Michael Phelps name is poised to become one of the most powerful brands in sports. Some say his equity is already strong enough to launch an entire company. A big […]
Continue ReadingBranding a National Pastime
September 02, 2008
…………………………………………………………………………………………………………………………………………………. You’d think that after spending 40+ hours a week emerged in other companies’ corporate and product branding initiatives, a person would choose to escape and relax on the weekends. But for 3-4 months a year, my weekend activities incorporate my day job, because I represent a branded tailgate party. A group of Wake Forest […]
Continue ReadingThe Olympic Rings, a Timeless Symbol
August 05, 2008
With the opening ceremonies of the Beijing 2008 Summer Olympic Games right around the corner, it is only fitting that we take a look at the history and meaning of the official Olympic Emblem, otherwise known as the Olympic Rings.
Continue ReadingAnd They’re Off!
June 11, 2008
…………………………………………………………………………………………………………………………………………………. Although Big Brown failed to snag the Triple Crown on Saturday, I was lucky enough to spend the day at Belmont Park with 90,000 of his biggest fans. And while most of the betters were checking odds, sizing up jockeys and listening for tips, I disregarded all strategy and superstition and decided to bet […]
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