Today, we’re concluding a multi-week look at destination branding. So far, we’ve looked at city, state and country branding. This post will round out our series by focusing on national and regional brands. Since we’ve been covering destinations where we have offices, today’s focus will be on the U.S., Europe and Asia (and the […]
Continue ReadingDestination Branding: A Look at States and Countries around the World (Part Two)
August 22, 2013
Last year, more than one billion tourists travelled the world and five to six billion more were expected to have travelled within their own countries. With stats like that, a successful tourism brand could mean millions (or even billions) of dollars for a destination. On Tuesday, we continued our series on destination branding […]
Continue ReadingDestination Branding: A Look at States and Countries around the World (Part One)
August 20, 2013
Two weeks ago, we started a series on destination branding by looking at cities where we have offices worldwide (Charlotte, Munich, NYC, San Francisco, Seattle and Tokyo). A quick recap – Last year, more than one billion tourists travelled the world and five to six billion more were expected to have travelled within their […]
Continue ReadingDestination Branding: A Spotlight on Cities Around The World (Part Two)
August 08, 2013
On Tuesday, we started a series on destination branding by looking at Charlotte, Munich and New York. Let’s recap – Last year, more than one billion tourists travelled the world and five to six billion more were expected to have travelled within their own countries. With stats like that, a successful tourism brand could […]
Continue ReadingDestination Branding: A Spotlight on Cities Around The World
August 06, 2013
Confession: I absolutely love to travel. When I discover a new place and am able to soak in its secrets and beauty, something in me awakens. Because of this, I’ve always been drawn to travel and tourism branding/marketing/PR. Studying how destinations differentiate themselves fascinates me. 2012 was a milestone year for tourism – For […]
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